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France Urges EU Response To US With Big Tech Focus

France is urging the European Union to take action against American tech giants in response to U.S. President Donald Trump’s tariffs, potentially widening the ongoing trade war in the crucial services sector. As the largest trading partner of the U.S., the EU is pledging to respond to Trump’s 20% tariff on the bloc’s exports.

French government spokesperson, Sophie Prima, mentioned that while the specific measures and targeted products are still under discussion among EU members, a focus on digital services—which currently remain untaxed—could be considered.

This move to integrate the American Big Tech into the transatlantic trade conflict could intensify existing tensions. Previously, French President Emmanuel Macron highlighted that although the U.S. has a trade deficit in goods with the EU, it holds a significant surplus in services.

In 2019, France clashed with Trump by taxing digital services, impacting giants like Alphabet’s Google and Meta. The issue has historically split the EU, with some countries supporting France’s stance while others, like Germany, oppose it. The complexity arises as tax decisions would require unanimity among all 27 EU members, which has been a challenging feat.

Prima indicated a European response targeting services could be ready by the end of April. “We have equipped ourselves with new tools in Europe,” she stated, referring to mechanisms designed to deter coercive measures.

The Transformative Potential Of AI: Could It Shape The Global Economy By 2035?

AI: A Game Changer for the Global Economy by 2035

Artificial Intelligence (AI) is poised to revolutionize the world economy. According to PwC Cyprus, AI could enhance the global gross domestic product (GDP) by as much as 15% by 2035. Cyprus’s AI Taskforce is already envisioning a future deeply integrated with these technologies.

Path to Economic Growth

PwC’s report, Value in Motion, suggests AI might contribute a 1% annual growth, mimicking the industrial revolution’s impact. However, this growth isn’t predestined. It hinges on technological success, responsible AI implementation, governance, and public trust.

Under scenarios of lower trust, projected growth might only reach 8%, or even drop to a mere 1%. Therefore, widespread collaboration is essential.

Industry Transformation and Climate Considerations

Industries are already realigning. PwC forecasts a shift of $7.1 trillion in revenues among companies by 2025, without even considering tariff impacts. For instance, the healthcare sector in Cyprus might benefit as cross-sector collaborations redefine market landscapes.

Climate change, however, poses a counterbalance. It could contract the global economy by nearly 7% in 2035. Yet, modest improvements in AI’s energy efficiency could negate this impact. A 1% boost in AI adoption need only spark a 0.1% drop in energy use to stay climate-neutral.

PwC’s Strategy for the Future

PwC plans to ride this AI wave through initiatives like launching agent OS, which streamlines AI agent workflows by up to tenfold. Training and expanding partnerships with tech giants such as AWS and Microsoft further bolster their AI endeavors.

Their Network AI Academy now trains over 291,000 individuals. By incorporating tools like ChatPwC and updating their Industry Edge portfolio, PwC is prepared for the AI-driven future.

As Mohamed Kande, PwC’s Global Chairman, states, “Transformative growth will come from tapping into evolving needs and reshaping business operations through technology.” PwC’s newest brand identity echoes this commitment, embodying progress through its redesigned logo and visual style.

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