Artificial intelligence is rapidly emerging as the top investment theme for ultra-wealthy families across Asia, with family offices increasingly focusing their attention—and their capital—on the sector.

AI has captured the interest of family offices in Singapore and throughout the region. According to LH Koh, managing director at UBS, AI is now seen as one of the most significant and exciting sectors for investment. UBS’ 2024 survey found that over 75% of family offices plan to invest in generative AI within the next two to three years, signaling a clear trend toward prioritizing this space.

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Shifting Investment Focus

Family offices are not just following a trend; they’re strategically positioning themselves in key segments of the AI market. One area of keen interest is AI-driven data classification. Family offices are investing in companies such as Cognaize, an Armenian software firm focused on financial data analytics, and Consai, a construction technology company with a presence in Qatar and Poland. These investments highlight a growing recognition of AI’s potential across diverse industries.

China’s AI Potential

Despite recent challenges in the Chinese economy, family offices are revisiting investment opportunities in China’s AI sector. The rise of DeepSeek and other domestic tech companies has shown that China is making significant strides in AI, often with fewer resources compared to its Western counterparts.

This shift is notable, especially after a period of decreased investment in China due to economic concerns and political uncertainties. However, with Beijing’s new stimulus measures aimed at revitalizing the economy and the tech sector, family offices are beginning to reconsider their positions.

For some, China is once again becoming an attractive market, especially in public markets and technology.

The Takeaway

AI is no longer a niche interest—it’s becoming a mainstream investment priority for Asia’s wealthiest families. While the U.S. and India continue to be key investment destinations, China’s increasing focus on AI presents a new opportunity for investors willing to take a fresh look at the region. As AI’s potential continues to unfold, family offices across Asia are positioning themselves to lead in this emerging sector.