Breaking news

Saudi CEOs Bet Big On AI, Sustainability, And Industry Expansion

by THEFUTURE.TEAM

March 25, 2025

Saudi Arabia’s business leaders are pushing the boundaries of innovation, making bold moves in AI adoption, sustainability, and industry diversification. According to PwC’s 28th Annual CEO Survey: Saudi Findings, 81% of CEOs in the Kingdom integrated Generative AI (GenAI) into their organizations last year, outpacing global and regional peers. Meanwhile, 72% have already invested in climate-friendly initiatives, reinforcing a long-term commitment to sustainable growth.

AI Confidence Soars

As Saudi Arabia cements its status as the region’s top investment destination, AI adoption is accelerating at an unprecedented pace. A striking 57% of Saudi CEOs express confidence in embedding AI into core business processes, surpassing global averages. Furthermore, 71% anticipate AI-driven profitability gains within the next 12 months.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

“Saudi Arabia’s business leaders are not just adapting to change; they are defining the future of digital transformation,” said Riyadh AlNajjar, PwC Middle East chairman of the board and KSA country senior partner. “Their investments in AI, workforce development, and emerging industries are shaping a resilient and future-ready economy.”

Breaking Industry Barriers

Nearly half of Saudi CEOs have ventured into new industries over the past five years, embracing sectors beyond their traditional domains. Looking ahead, 69% plan to make acquisitions within the next three years, with 75% of deal value expected to come from industries outside their primary areas of expertise. This expansion aligns with Saudi Arabia’s Vision 2030 strategy, which aims to establish new economic pillars through giga-projects, AI-powered smart cities, and high-tech manufacturing.

“The Kingdom is rapidly evolving into a global hub for innovation,” said Faisal Alsarraj, PwC Middle East deputy country leader for Saudi Arabia. “With AI, sustainability, and diversification at the forefront, Saudi businesses are enhancing their competitive edge on the world stage.”

Cybersecurity Takes Center Stage

Despite their optimism, Saudi CEOs recognize the risks accompanying digital transformation. Cybersecurity has emerged as a top concern, with 49% of CEOs acknowledging significant exposure to cyber threats. In response, organizations are ramping up investments in AI-driven security measures and digital resilience to safeguard operations.

As Saudi Arabia enters the final five-year stretch to achieve Vision 2030, its CEOs are doubling down on transformation. Their strategic investments in AI, workforce upskilling, and sustainability are not only reshaping the business landscape but also solidifying the Kingdom’s position as a global leader in economic innovation.

The Future Forbes Realty Global Properties

Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

by News Editor

May 26, 2026

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.