Luxury Focus: Bentley Bets On High-End Buyers Amid Revenue Challenges

by News Editor

March 24, 2025

Bentley, the prestigious British automaker under Volkswagen’s umbrella, has announced a significant drop in annual revenue, recording its lowest figures since 2020 due to a challenging global market in 2024. The company’s operating profit fell 37% to $407 million from the previous year’s $589 million, and total revenue dipped 10%, reaching $2.9 billion compared to $3.2 billion in 2023.

Emphasizing Luxury Over Quantity

Despite these challenges, Bentley remains optimistic, shifting its focus to ‘value over volume.’ This strategy has led to a 10% increase in revenue per car, fueled by demand from high-end customers seeking bespoke features. A stunning example is Bentley’s bespoke ‘Black Rose’ Batur, featuring custom black rose paint, matching interiors, and luxurious details like 210 grams of 18-karat rose gold.

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Market Conditions And Strategic Response

China, a key market for Bentley, presents ongoing challenges, while potential U.S. tariffs could impact pricing strategies. Nevertheless, Bentley hasn’t seen a drop in orders despite economic uncertainties and market fluctuations.

A Drive Toward Electrification

Looking to the future, Bentley is committed to electrification with plans to introduce its first electric vehicle by 2026. The company aims to expand its electric and hybrid offerings, targeting an all-electric lineup by 2035, aligning with global sustainable trends.

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Cyprus Records 3.1M Guest Nights In Q3 2025

by THEFUTURE.TEAM

April 2, 2026

Cyprus recorded 3.1 million guest nights in short-term rental accommodation in the third quarter of 2025, according to Eurostat. The data reflect bookings made through online platforms.

Record Performance In Q3 2025

Between July and September 2025, guest nights reached 3,104,502 across platforms, including Airbnb, Booking.com, and Expedia. The volume highlights the role of digital booking platforms in Cyprus’s tourism sector.

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Continental Trends Bolstering Digital Tourism

Across the EU, short-term rental activity also increased. In the fourth quarter of 2025, total guest nights reached 172.30 million, up 10.90% compared to the same period in 2024 and 30.20% higher than in 2023. For the full year, online platforms accounted for 951.60 million nights in 2025, representing an increase of 11.40% year on year and 32.40% compared to 2023.

Regional Destinations And Competitive Dynamics

Tourism activity remains concentrated in southern European regions. Croatia’s Jadranska Hrvatska recorded 27.70 million guest nights, followed by Spain’s Andalucia with 19.50 million and France’s Provence-Alpes-Côte d’Azur with 16.90 million. Cyprus is not among the top 20 EU regions by volume, though its figures remain notable relative to its size.

Economic Implications And Forward Outlook

Tourism continues to play a key role in Cyprus’s economy, with online platforms accounting for a growing share of bookings. Eurostat data indicate continued expansion in digital tourism, with implications for policy planning and investment across the sector.

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