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The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

by THEFUTURE.TEAM

March 13, 2025

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

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Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

The Future Forbes Realty Global Properties

An Entrepreneurial Revolution: Harnessing AI To Democratize Million-Dollar Ventures

by THEFUTURE.TEAM

June 27, 2025

Henrik Werdelin, the startup strategist behind major brands like Barkbox through his former venture Prehype, is now spearheading a groundbreaking approach to entrepreneurship with his New York-based firm Audos. His vision leverages artificial intelligence to scale the startup process from tens of ventures to hundreds of thousands, empowering everyday entrepreneurs to develop million-dollar AI companies without requiring technical expertise.

Democratizing Business Expertise

Audos represents a significant shift in the entrepreneurial landscape. Rather than focusing solely on tech founders aiming for multi-million-dollar funding and billion-dollar exits, Audos is designed to transfer decades of startup know-how to a broader audience. “We are taking all that knowledge and methodology and democratizing it,” Werdelin explained, highlighting a commitment to empowering individuals who might otherwise feel excluded from the high-stakes tech ecosystem.

Leveraging AI For Rapid Validation And Customer Acquisition

Utilizing advanced AI capabilities, Audos guides entrepreneurs through a streamlined process: identifying business challenges, testing market viability, and connecting with niche customers via sophisticated social media algorithms. This approach not only minimizes risk but also accelerates the time it takes for new ventures to secure sustainable customer acquisition, a critical factor in ensuring long-term success.

A Revenue-Share Model With A Distinct Value Proposition

In contrast to traditional accelerators and venture capital, Audos adopts a revenue-sharing model. The firm takes a 15% cut of revenue from the companies it helps launch—rather than equity—while providing founders with up to $25,000 in initial funding, cutting-edge AI business tools, and substantial support in distribution. Werdelin emphasizes, “We’re not taking any equity in these ventures because we believe in the long-term strength of grassroots entrepreneurship, not in high-stakes exits.”

Strong Investment Backing And Bold Future Prospects

Backed by prominent investors such as True Ventures, Offline Venture, and Bungalow Capital, Audos has already seen the launch of several hundred businesses since its beta introduction. Investors express confidence in the model’s potential to scale dramatically, drawing parallels to the early days of Instagram’s meteoric rise with minimal staff yet exponential growth prospects.

Redefining The Landscape Of Entrepreneurship

Werdelin’s ambition extends far beyond individual success stories. With a vision of catalyzing a trillion-dollar economic shift, Audos is set to transform how traditional entrepreneurs employ AI to build and sustain business ventures. In an era marked by economic distractions and career uncertainty, this model of democratized entrepreneurship is not only innovative—it is rapidly becoming essential.

Ultimately, Audos offers a compelling blueprint for the future of business creation—one where accessible AI tools and strategic revenue-sharing can turn everyday ideas into impactful, life-changing enterprises.