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Cyprus Sets The Benchmark: 74% Of Master’s Students Are Women In 2022

Cyprus is rewriting the rulebook on higher education in the European Union. According to Eurostat data, the island nation recorded the highest percentage of women in master’s programs among EU member states in 2022 while also boasting one of the strongest showings in doctoral studies.

Master’s Programs: A New Standard In Gender Equality

In 2022, Cyprus enrolled 9,359 master’s (or equivalent) students, of whom 6,948 were women—a striking 74.2%. This figure outpaces other EU nations, with Poland (67.3%) and Lithuania (66.1%) trailing behind. Across the EU, women make up 58.6% of master’s students (905,678 out of 1.5 million), a majority in every country except Luxembourg, where gender parity prevails.

Doctoral Studies: Climbing The Ladder

Cyprus isn’t stopping at master’s programs. At the doctoral level, 83 out of 143 students in 2022 were female (58.0%), placing Cyprus second only to Latvia (59.6%) and ahead of Lithuania (57.4%). In comparison, the EU-wide average stands at 48.5% (48,079 out of 99,204).

A Decade Of Progress

Over the past decade, the EU has seen a slight decline of 0.4 percentage points in the share of women in master’s studies—driven by modest decreases in 12 countries, ranging from -0.1 in Slovenia to -3.6% in Hungary. In stark contrast, the share of women in doctoral studies has grown by 1.0 percentage point overall, with Cyprus registering the most impressive surge: an 8.0 percentage point increase from 2013 to 2022.

Implications For The Future

These figures highlight Cyprus as a leader in fostering gender equality in higher education, a crucial factor for driving future innovation and leadership. With such a robust commitment to empowering women at the highest academic levels, Cyprus is not only setting a benchmark for the EU but also paving the way for a more diverse and dynamic knowledge economy.

As the global spotlight increasingly focuses on diversity and inclusion, Cyprus’ standout performance in both master’s and doctoral studies signals a promising shift toward a more balanced and innovative future in higher education.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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