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Innovative ‘e-Taste’ Device Elevates Virtual Reality With Flavour

by News Editor

March 4, 2025

Imagine a world where discussing your colleague’s lunch isn’t just about pictures; it’s about experiencing the taste virtually! The e-Taste device, a groundbreaking invention by scientists aiming to revolutionize how we share taste in digital realms.

An Immersive Leap In Technology

This technological marvel could soon enhance virtual and augmented reality experiences, opening doors to unique applications such as gaming, online shopping, and immersive education. Despite its promise, there are still challenges to overcome, particularly in replicating the sensations of spiciness and fattiness.

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The Science Behind e-Taste

The e-Taste device operates with two main components: an electronic tongue that captures the taste data of food and drinks, and a delivery system that mimics these tastes in your mouth. It processes five primary taste sensations using edible chemicals: sweetness, sourness, saltiness, bitterness, and umami.

Potential Applications And Current Limitations

Applications for the e-Taste are vast, from virtual food adventures to aiding sensory testing and physical rehabilitation. However, the need for further development means some taste sensations still elude the device’s capabilities.

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Competition Authority Launches Comprehensive Review of ExxonMobil Cyprus Acquisition

by THEFUTURE.TEAM

September 16, 2025

Investigation Initiated Over Strategic Acquisition

The Competition Protection Authority has commenced a thorough investigation into the acquisition of ExxonMobil Cyprus Limited’s share capital by Petrolina Holdings Public Ltd through Med Energywise Ltd. This inquiry was formally initiated following a session held on 10 September 2025, after an in-depth review of the pertinent report by the Authority’s Service.

Concerns Over Market Compatibility

Authorities have expressed serious concerns regarding the compatibility of the transaction with established competitive practices. The review indicates that the acquisition may affect several critical petroleum markets, both horizontally and vertically, thereby raising the potential for adverse impacts on market dynamics.

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Horizontal Market Dynamics

On the horizontal front, potential effects have been identified in the import market for petroleum products, as well as in both wholesale and retail distribution channels of these products. The consolidation is believed to increase the risk of price rises and coordinated actions, given the direct competitive proximity between Petrolina and ExxonMobil.

Vertical and Adjacent Market Implications

Vertical aspects of the merger are also under close scrutiny. The new entity could restrict competitors’ access to critical infrastructure such as storage facilities, supply channels, and customer bases. These restrictions could further affect the onshore distribution of fuels, the wholesale market for lubricants, and specialized technical services connected with fuel station operations.

Local Market Considerations

Particular attention is being paid to the potential concentration in the retail fuel market. The investigation suggests that a reduced competitive landscape within a four-kilometer radius of the companies’ fuel stations could lead to diminished local competition, adversely impacting consumer prices and options.

Next Steps and Industry Impact

The Competition Protection Authority, which reached a unanimous decision to pursue a full investigation, remains open to submissions from parties that might be affected by this transaction, as mandated by current legislation. A final decision is expected within four months upon receipt of all necessary evidence, potentially setting a significant precedent for future market consolidation cases in the energy sector.