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MENA M&A Boom: Record Deal Value And Cross-Border Surge In 2024

The MENA region is riding a wave of renewed merger and acquisition activity, with deal volumes and values reaching record highs in 2024. According to the latest EY MENA M&A Insights report, the region executed 701 deals—up 3% from 2023—totaling an impressive $92.3 billion, marking a 7% increase year-over-year. In particular, the GCC region led the charge with 580 deals worth $90 billion, underscoring its dominance in the market.

Cross-Border Deals Drive The Momentum

Strategic policy shifts, capital market reforms, and a robust drive to attract foreign investments have fueled a surge in cross-border deals, which now account for 52% of total deal volume and a staggering 74% of the overall value. EY’s Brad Watson highlighted that companies are not only looking to grow but also diversify their operations, tapping into larger, emerging markets through these transnational transactions.

Key sectors powering this momentum include insurance, asset management, real estate and hospitality, power and utilities, and technology. Watson emphasized that this cross-border dynamism is enabling MENA companies to forge stronger relationships with partners in Asia and Europe, thereby expanding their market reach.

Landmark Deals Signal Strong Investor Confidence

The UAE, in particular, reported the region’s largest M&A deal of 2024—a monumental $12.4 billion acquisition of Truist Insurance by a consortium including Clayton Dubilier & Rice, Stone Point Capital, and Mubadala Investment. This deal is a clear signal of robust investor confidence, further bolstered by Saudi Aramco’s $8.9 billion stake acquisition in Rabigh Refining and Petrochemical Company, and a $8.3 billion deal for a 60% stake in Zhuhai Wanda Commercial Management Group by PAG, Mubadala, and ADIA.

Preferred Destinations And Sectoral Trends

The UAE continues to be a magnet for inbound transactions, capturing 96 deals worth $7.6 billion—67% of the total deal value—thanks to its favorable business environment and strategic focus on technology sectors like AI, cybersecurity, and digital transformation. The landmark $1.5 billion acquisition of Abu Dhabi’s Group 42 by Microsoft underscores the deepening ties between the UAE and the United States.

Saudi Arabia also remains a hotspot, with significant combined deal volumes alongside the UAE. In 2024, the U.S. emerged as the top target for MENA investors, attracting 41 deals valued at $19.9 billion, while Morocco, Qatar, Bahrain, Egypt, and Kuwait also featured prominently among both target and bidding countries.

A New Era For MENA Business

In 2024, M&A activity in the MENA region has not only rebounded but also accelerated, driven by a blend of strategic reforms and an increasingly interconnected global market. As regional players leverage cross-border opportunities to expand and diversify, the MENA landscape is set to become an even more dynamic arena for growth and investment.

This resurgence in M&A activity is a clear testament to the region’s evolving economic landscape, where ambition meets opportunity on a scale that is reshaping business as usual.

Navigating Persistent Pressures: Labour Shortages, Bureaucracy, And Payment Delays In Limassol

Labour Shortages Challenge Expansion

Recent data from the Limassol Chamber Of Commerce And Industry underscores the enduring pressure within Limassol’s business community. Rather than indicating a sudden economic downturn, the survey reveals a gradual intensification of challenges that have long been a concern for local enterprises.

Skilled Labour In Short Supply

At the forefront is a chronic shortage of skilled labour, which accounts for 22.5% of the responses. Companies across a diverse range of sectors—from engineering and technical services to professional driving and specialized sales—are grappling with vacancies that remain open for extended periods. The persistent demand for critical skills forces many firms to overextend their existing workforce or postpone strategic projects. While recruiting talent from abroad is increasingly seen as a necessity, the process is often hampered by procedural delays, strict regulatory constraints, and rising employment costs.

Administrative Complexities And Public Sector Frustration

In addition to labour challenges, businesses express deep frustration with public-sector inefficiencies. Slow administrative procedures, fragmented communication, and a lack of clear guidance have rendered government support only marginally effective. With more than half of respondents regarding public services as minimally helpful, the inefficiencies highlight a system that frequently delays critical decisions and complicates routine business processes.

Deteriorating Payment Discipline

The survey also highlights a significant decline in payment discipline, with difficulties in collecting debts now ranking third among business concerns at 11.8%. Late payments are intensifying cash-flow pressures, extending through supply chains and further straining liquidity. Added to this is a sluggish justice system, where prolonged court delays have left companies financially exposed, often shouldering the burden of non-compliant customers while legal remedies lag behind.

Cost Pressures And Cautious Investment

Rising labour costs, intense domestic competition, and the pressure of lower-cost international markets — particularly in Asia — are driving firms to reconsider their investment priorities. Although nearly 60% of businesses intend to hire in the near term, investment plans in infrastructure, technology, and renewable energy are markedly selective. Overall sentiment remains cautious, with two-thirds of respondents expecting sales to stay level, both domestically and in overseas markets.

Calls For Policy Reforms And Digital Transformation

In an environment strained by excessive bureaucracy and inconsistent policy, businesses advocate for decisive governmental action. Respondents have pointed to the need for reduced business taxation, streamlined administrative processes, and more responsive public services. Furthermore, investment in digital transformation, artificial intelligence tools, and enhanced collaboration with academic and research institutions are seen as critical to boosting competitiveness and fostering innovation.

Conclusion: A Need For Strategic Reforms

The autumn 2025 barometer paints a picture of a resilient business community operating under increasing strain. With entrenched labour shortages, administrative inefficiencies, and deteriorating payment discipline, there is a clear call for targeted reforms. Addressing these structural challenges will be essential for ensuring that Limassol’s businesses not only sustain their current operations but also position themselves for future growth in an increasingly competitive global landscape.

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