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Empowering Innovation: A Bold Bet On Female-Led Ventures In The Middle East

Lubna Olayan’s family office, Dara Holdings, is reshaping its investment strategy to champion female-led ventures, targeting a long-overlooked gap in the region’s financing landscape. With a focus on sectors like AI and biotech, Dara Holdings is deploying capital to fuel startups that could redefine innovation in the Middle East.

Since mid-2024, Dara Holdings has made a series of strategic investments in UAE-based startups founded by women. Most notably, the firm joined a $10 million seed funding round for qeen.ai—a Dubai-based AI startup co-founded by former Google executive Dina Alsamhan—following an earlier pre-seed round that raised $2.2 million. “Grateful and proud,” Alsamhan celebrated in a LinkedIn post, marking one of the MENA region’s largest-ever seed rounds.

In December, Dara also participated in a $5.5 million capital raise for BioSapien, an Abu Dhabi drug delivery platform founded by physician Khatija Ali, recently spotlighted on Tim Draper’s startup competition series, Meet the Drapers. Additionally, Dara Holdings has backed the second fund of Systemiq Capital, a climate-tech venture led by ex-Goldman Sachs banker Irena Spazzapan, reinforcing its commitment to sustainable and innovative investments.

Supporting female entrepreneurship isn’t just about deploying capital—it’s a strategic priority. “If an investment ticks the boxes and supports women in the region, that for us is a big additional plus. It’s a big focus,” said Walid Haram, Chief Investment Officer at Dara Holdings.

These moves bolster Olayan’s stature as one of the most influential business figures in the Middle East, especially in a market where female-founded ventures account for less than 7% of funded startups and capture just 1.2% of total funding, according to Wamda. With a legacy rooted in the multibillion-dollar Olayan Group, founded in 1947, Lubna Olayan has transitioned from her role as CEO of Olayan Financing Co. to now steering strategic investments as chair of the executive committee and board member of Saudi Awwal Bank.

Sector shifts are also on the horizon. Dara Holdings has recently established branches in the UK and Cyprus, complementing its diverse portfolio, which includes stakes in Italian confectionery brand Venchi and US power-transmission startup Veir. These strategic moves come as Saudi Arabia’s regulatory reforms empower women to launch businesses independently and travel freely—a change that has already boosted the nation’s GDP by about 12%, according to Capital Economics.

“We are very keen on creating an investment climate that focuses on R&D and entrepreneurship,” Haram added, emphasizing the firm’s drive to cultivate opportunities that not only generate returns but also foster social impact. Across the globe, women are increasingly taking on senior roles in family offices, a trend reflected by prominent names like Michael Dell and James Dyson, with new family offices emerging from leaders such as Alannah Weston and Demet Mutlu.

Olayan’s aggressive push into the realm of female-led ventures signals a transformative shift in the region’s investment paradigm—one that could unlock untapped potential and redefine the future of innovation in the Middle East.

Screenless Innovations Revolutionize Wearable Health Technology

Kinisis Ventures said screen-less wearable technology is gaining momentum as companies in the sector attract large funding rounds. The firm highlighted market developments as its portfolio company EQQU prepares for product launch.

Rising Trends In Wearable Health Platforms

Recent milestone funding rounds underscore the health technology market’s rapid expansion. For instance, WHOOP secured $575 million at a valuation of $10.1 billion, backed by influential entities including Abbott and Mayo Clinic. Similarly, Oura is positioning itself for an IPO after completing a funding round that valued it at nearly $11 billion.

Subscription-Based Health Insights

Wearable device companies are shifting toward subscription-based platforms that combine hardware with ongoing data services. This model allows users to access continuous health insights rather than standalone device functionality. Screen-less designs are becoming more common as companies focus on simplicity and continuous monitoring. Product development is moving toward less intrusive formats.

Targeting Premium Consumers

EQQU is developing screenless smart bracelets aimed at premium users seeking health tracking combined with design-focused products. The devices integrate sensor technology with jewellery-style form factors. Initial testing included more than 1,000 fit trials, with a reported 90% design approval rate. Sensor performance is being benchmarked against clinical-grade measurement tools.

Strategic Patents And Market Entry

The company is preparing a patent application for its adjustable bracelet design ahead of market entry. A soft launch of the first product is expected in the coming months. Development has taken place during a closed testing phase focused on product refinement. Market entry will depend on final validation and positioning.

Market Context

Kinisis Ventures said developments in the sector reflect convergence between consumer technology and health monitoring. Growth in funding and product development indicates increasing competition in wearable health devices.

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