Apple has wiped more than 135,000 apps from its EU App Store in what marks the largest mass removal in the platform’s history. The reason? Developers failed to comply with new transparency rules under the Digital Services Act (DSA), a sweeping European regulation aimed at increasing consumer protections online.
Key Facts
- February 17 was the deadline for App Store developers to declare their commercial status to continue operating in the EU.
- Data from Appfigures, reported by TechCrunch, reveals that Apple removed over 135,000 apps in just two days due to non-compliance.
- These apps aren’t permanently deleted—developers can restore them by updating their merchant information via App Store Connect.
What’s Driving The Crackdown?
The DSA, which took effect in August 2023, officially became applicable to all online platforms on February 17, 2024. Among its many requirements, it mandates platforms like the App Store to disclose the commercial status of developers, ensuring greater transparency and consumer protection.
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Who Counts As A Merchant?
Any app generating revenue—whether through downloads, in-app purchases, or advertising—is classified as a merchant under EU law. Developers must now provide their contact details, including a phone number, email, and address linked to their Data Universal Numbering System (DUNS) record. Independent developers face similar requirements.
The Privacy Dilemma
For small developers, this regulation poses a challenge. Many are reluctant to share personal information publicly, citing privacy concerns. As a result, thousands of apps—many likely from independent creators—have been pulled from the store.
This unprecedented purge underscores the growing regulatory pressure on tech giants and the unintended consequences for smaller players in the ecosystem. While Apple is enforcing the rules, the broader question remains: will the EU’s push for transparency come at the cost of innovation?
