Breaking news

Cypriot Youth’s Priorities: Social Protection, Cost of Living, And The Role Of Social Media

A fresh Eurobarometer survey reveals what’s top of mind for young people across the EU, with a particular spotlight on Cyprus. While rising prices and climate change are EU-wide concerns, Cypriot youth demand urgent action on social protection, job creation, and tackling the cost of living.

Social Protection Takes The Lead In Cyprus

The youth in Cyprus, aged 16-30, have spoken loud and clear. They want the EU to prioritize social protection and healthcare, with 37% placing these issues at the top of the agenda. This stands in stark contrast to the broader EU focus, where 40% of young people are most concerned with the rising cost of living.

However, Cyprus isn’t immune to these economic struggles, with 31% of young people here also highlighting rising prices and job creation as urgent matters. Environmental concerns come third, but only 24% of Cypriot youth believe it should take precedence over social issues.

Social Media Dominates News Consumption

When it comes to staying informed, traditional media takes a backseat. The study found that social media is the go-to platform for political and social news among 44% of young Cypriots, a figure higher than the EU average of 42%. In contrast, TV, which remains the second-most popular source, only reaches 27% in Cyprus.

Platforms like Instagram and YouTube are the main sources of news, with Facebook leading at 52%. TikTok also made an impact, but Twitter (now X) lags far behind, used by just 20% of Cypriot youth. This trend highlights a broader European shift, with Instagram at the forefront, followed by TikTok, especially for younger audiences.

Disinformation: A Growing Concern

While young people rely on social media, they’re also keenly aware of the disinformation risks. In Cyprus, 83% of respondents say they’ve encountered fake news recently, far higher than the 76% EU-wide. Yet, they’re confident in their ability to spot it, with 85% of Cypriots believing they can detect disinformation—a sharp contrast to the 70% in the EU.

The Numbers Behind The Survey

Conducted between 25 September and 3 October 2024, the survey reached 25,863 youth across the EU, with 514 participants from Cyprus. Results were weighted to reflect the demographic breakdown of each country.

As Europe faces mounting challenges, it’s clear that Cypriot youth are looking for solutions that go beyond environmental policies—they’re seeking real, immediate change in social services, economic stability, and information transparency. The spotlight is on EU leaders to heed their voices and take action.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

eCredo
Uol
The Future Forbes Realty Global Properties
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter