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Cypriot Youth’s Priorities: Social Protection, Cost of Living, And The Role Of Social Media

by THEFUTURE.TEAM

February 18, 2025

A fresh Eurobarometer survey reveals what’s top of mind for young people across the EU, with a particular spotlight on Cyprus. While rising prices and climate change are EU-wide concerns, Cypriot youth demand urgent action on social protection, job creation, and tackling the cost of living.

Social Protection Takes The Lead In Cyprus

The youth in Cyprus, aged 16-30, have spoken loud and clear. They want the EU to prioritize social protection and healthcare, with 37% placing these issues at the top of the agenda. This stands in stark contrast to the broader EU focus, where 40% of young people are most concerned with the rising cost of living.

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However, Cyprus isn’t immune to these economic struggles, with 31% of young people here also highlighting rising prices and job creation as urgent matters. Environmental concerns come third, but only 24% of Cypriot youth believe it should take precedence over social issues.

Social Media Dominates News Consumption

When it comes to staying informed, traditional media takes a backseat. The study found that social media is the go-to platform for political and social news among 44% of young Cypriots, a figure higher than the EU average of 42%. In contrast, TV, which remains the second-most popular source, only reaches 27% in Cyprus.

Platforms like Instagram and YouTube are the main sources of news, with Facebook leading at 52%. TikTok also made an impact, but Twitter (now X) lags far behind, used by just 20% of Cypriot youth. This trend highlights a broader European shift, with Instagram at the forefront, followed by TikTok, especially for younger audiences.

Disinformation: A Growing Concern

While young people rely on social media, they’re also keenly aware of the disinformation risks. In Cyprus, 83% of respondents say they’ve encountered fake news recently, far higher than the 76% EU-wide. Yet, they’re confident in their ability to spot it, with 85% of Cypriots believing they can detect disinformation—a sharp contrast to the 70% in the EU.

The Numbers Behind The Survey

Conducted between 25 September and 3 October 2024, the survey reached 25,863 youth across the EU, with 514 participants from Cyprus. Results were weighted to reflect the demographic breakdown of each country.

As Europe faces mounting challenges, it’s clear that Cypriot youth are looking for solutions that go beyond environmental policies—they’re seeking real, immediate change in social services, economic stability, and information transparency. The spotlight is on EU leaders to heed their voices and take action.

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Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

by THEFUTURE.TEAM

September 12, 2025

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

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Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.