Cyprus’ tourism sector is off to a strong start in 2025, with tourist arrivals surging by 27.4% in January compared to the same month last year. The growth signals the success of ongoing efforts to position the island as a year-round destination, particularly during the traditionally quieter winter months.
Key Numbers: A Strong Start To The Year
According to CySTAT, 112,100 tourists arrived in Cyprus in January 2025, up from 87,961 in January 2024. Israel led as the top source market, accounting for 21.1% (23,704 arrivals), followed by:
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- United Kingdom – 16.7% (18,701 arrivals)
- Poland – 14.1% (15,791 arrivals)
- Greece – 10.1% (11,288 arrivals)
Shifting Travel Trends
While vacations remained the primary reason for visiting Cyprus, accounting for 56.4% of arrivals, the share of tourists traveling for business increased to 19.0%, up from 17.2% in January 2024. Meanwhile, 24.5% visited friends and family, slightly higher than the previous year.
Winter Tourism On The Rise
The steady increase in arrivals suggests that Cyprus’ strategy to boost winter tourism is gaining traction. With its mild climate, diverse cultural experiences, and targeted promotional campaigns, the island is attracting more visitors beyond the peak summer months—setting a strong precedent for the year ahead.
