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UAE Telecom Giant e& Acquires Serbia’s SBB For $855M To Expand in Europe

e&’s subsidiary, e& PPF Telecom Group BV, has finalized an agreement to acquire Serbian broadband and pay-TV provider SBB from United Group for $854.6 million (€825 million). This move strengthens e&’s presence in Central Eastern Europe, aligning with the company’s strategy to diversify revenue streams and accelerate growth.

The acquisition will see SBB merge with e&’s Serbian mobile subsidiary, Yettel, to create a leading converged operator. This merger will enhance mobile, fixed broadband, and pay-TV services, benefiting from the region’s high growth potential. The deal is expected to generate synergies and offer a comprehensive range of services, boosting competitiveness in the market.

The acquisition is being financed through debt raised by e& PPF Telecom, with SBB’s financials integrated into e& PPF Telecom. While the deal will not significantly impact e&’s overall financials, it is expected to strengthen its market position in Serbia.

SBB is a major player in Serbia’s broadband and cable TV sector, with over 700,000 active customers. In 2023, it generated $252.8 million in revenue and had an impressive 50% EBITDAaL margin. This acquisition is expected to add 12% to revenue and 15% to EBITDAaL annually for e& PPF Telecom.

e&’s broader European expansion strategy includes its October acquisition of a controlling stake in PPF Telecom Group, which operates across Bulgaria, Hungary, Serbia, and Slovakia. e& PPF Telecom now serves over 10 million customers in these markets.Forbes has ranked e& 13th on its list of Top 100 Listed Companies in 2024, and CEO Hatem Dowidar is 9th on Forbes Middle East’s Top CEOs list.

Assessing The Divergent Energy Futures: The European Union Versus Cyprus

European Electricity Transition: A Bold New Horizon

A recent report, European Electricity Review 2026, published by Think Tank Ember, highlights a stark disparity between the energy strategies of the European Union and Cyprus. While the EU is rapidly advancing its renewable energy agenda, underpinned by an aggressive shift away from fossil fuels, Cyprus remains reliant on an increasingly costly and pollutant electricity system dominated by conventional fossil fuel sources.

European Union Electricity Mix 2025

The EU’s electricity landscape continues to shift toward renewables at a notable pace. Wind and solar energy now play a central role in the bloc’s power generation, gradually overtaking fossil fuels.

According to projections for 2025, wind contributes 16.9% of electricity production and solar 13.2%, bringing their combined share to 30.1%, slightly ahead of fossil fuels at 29%. Hydropower remains significant at 17.6%, although drought conditions have constrained its output in several regions. In total, renewable sources account for 47.7% of the EU electricity mix, marking a historic milestone in the region’s green transition. Nuclear energy remains stable at around 23%, continuing to provide a consistent base load.

Technology/Source Percentage (%) Observations
Wind 16.9 Steady increase since 2015
Solar 13.2 Rapid development in recent years
Wind + Solar 30.1 Surpassed fossil fuels (29%)
Hydroelectric 17.6 Impacted by drought
Total Renewables 47.7 Driving the green transition
Coal 9.2 Marked decrease, nearing obsolescence
Natural Gas 16.7 Gradual decline, with a spike in 2025 due to reduced hydroelectric output
Other Fossil Fuels 3.1 Gradual decrease
Total Fossils 29.0 Substantial reduction
Nuclear 23.3 Maintained at steady levels

Cyprus’ Energy Conundrum In 2025

Cyprus presents a very different picture. Approximately 74% of its electricity generation still comes from oil and heavy fuel oil through traditional thermal units. Although the country has achieved strong photovoltaic growth, reaching 21% solar penetration, this progress is limited by insufficient grid modernization and the lack of large-scale storage capacity.

Despite being among EU leaders in solar installations for each person, Cyprus faces curtailment issues where excess renewable energy cannot be absorbed by the grid. Estimates suggest that up to 22% of renewable generation is occasionally curtailed, representing roughly 6–7% of annual electricity demand.

Energy Source Percentage (%) Observations
Oil/Heavy Fuel Oil 74 Dominant conventional thermal units
Solar 21 Robust photovoltaic growth without supportive storage
Wind 4 Minimal contribution
Other Renewables (Biomass) 1 Limited deployment
Total Renewables 26 A modest increase with potential for further expansion

Consequences For Electricity Pricing

The inefficiencies in managing renewable integration and the persisting reliance on fossil fuels have had a direct impact on electricity prices in Cyprus. Although temporary measures, such as a 10% VAT reduction through 2027, have been implemented, the cost per kilowatt-hour for 2025 is forecast at 31 cents —significantly above the EU average of 24.6 cents. This pricing imbalance erodes consumer purchasing power and undermines the competitiveness of the local economy.

Strategic Recommendations For Reform

A decisive recalibration of Cyprus’ electricity sector is essential to bridge the gap with its European counterparts. Key strategic recommendations include:

  1. Establishment Of An Independent Coordination Authority: Create an autonomous body dedicated to aligning the efforts of relevant agencies to reduce electricity costs and secure a reliable energy supply.
  2. Development Of A Long-Term Electric Generation Strategy: Formulate a strategic plan that balances the rational expansion of renewable energy with conventional sources, incorporating integrated energy storage solutions and robust system management protocols.
  3. Prioritization Of Centralized Energy Storage And Grid Adaptation: Emphasize the need for centralized energy storage facilities and the reinforcement of distribution networks to stabilize the supply and effectively absorb surplus renewable generation.

Conclusion

Cyprus stands at a critical crossroads. To achieve affordable electricity and remain competitive, decisive reform and strategic investment in renewable infrastructure are imperative. Failure to act could exacerbate both economic and social challenges, further distancing Cyprus from the progressive energy blueprint exemplified by the European Union.

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