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AI Adoption In European Businesses: Who’s Leading The Charge?

Artificial Intelligence is gaining traction across European enterprises, but large corporations are far ahead of small and medium-sized businesses in both adoption rates and applications.

According to Eurostat, 13% of EU businesses with at least 10 employees are now using AI—a 5.5% increase from 2023. Every member state has reported growth in AI adoption, but the most significant uptake is among large companies, where 42% are leveraging the technology.

How Businesses Are Using AI

The most widely implemented AI applications vary by company size, but overall, text mining is the most common (7%), helping businesses analyze vast amounts of written content. Natural language generation, which automates text and speech creation, follows at 5.4%, while speech recognition, used for transcribing spoken language, is at 4.8%. Other notable AI technologies include deep learning and workflow automation, both of which are more prevalent in larger organizations.

AI Leaders And Laggards In Europe

Denmark tops the list in AI adoption, with 27.6% of businesses integrating the technology, followed by Sweden (25.1%) and Belgium (24.7%). On the other end of the spectrum, Romania (3.1%), Poland (5.9%), and Bulgaria (6.5%) have the lowest adoption rates.

When looking solely at large enterprises, Finland leads with an impressive 70% adoption rate. Meanwhile, France and Italy lag behind the EU average, with around one-third of their large businesses using AI. Germany (48%) and Spain (44%) are ahead of the curve, outpacing the overall EU trend.

As AI continues to evolve, businesses of all sizes will need to consider how best to integrate the technology to stay competitive in an increasingly digital landscape.

Donatella Versace Steps Down After 30 Years At The Helm of Fashion Empire

After nearly three decades steering the iconic Versace brand, Donatella Versace is stepping down from her role as head of the fashion house. The 69-year-old Italian designer, who inherited the reins from her late brother, Gianni, following his tragic murder in 1997, will remain with the company as its Chief Brand Ambassador. She is set to pass the creative torch to Dario Vitale, the former design and image director of Miu Miu, who will take on the position of Chief Creative Officer.

In her Instagram announcement, Donatella shared her thoughts: “Championing the next generation of designers has always been important to me,” she wrote, expressing her excitement for Vitale’s appointment. “I am thrilled that Dario Vitale will be joining us, and I am eager to see Versace through new eyes.”

While her new role shifts focus, Donatella’s deep connection to Versace remains unchanged. “Versace is in my DNA and always in my heart,” she declared. Donatella’s stewardship has firmly cemented the brand as a staple in the luxury fashion industry, with designs worn by global superstars like Dua Lipa, Angelina Jolie, and Sabrina Carpenter.

In a heartfelt reflection, Donatella expressed her gratitude: “It has been the greatest honour of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.” Despite her transition, she reaffirmed her commitment to the brand’s future, adding: “I will remain Versace’s most passionate supporter.”

The announcement was met with a wave of tributes from the fashion world. Celebrities like actor Damian Hurley, singer Sabrina Carpenter, and model Iris Law shared their admiration for the designer’s contribution to the industry. “We love you forever,” Hurley commented, while Carpenter called her “one and only,” and Law posted, “Love you so much.”

This shake-up in leadership comes as speculation mounts that Prada Group may be eyeing a potential acquisition of Versace from its current owner, Capri Holdings, which purchased the luxury brand for €2 billion in 2018. As Donatella steps into her new role, the future of Versace remains closely watched by both fans and industry insiders.

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