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AI Adoption In European Businesses: Who’s Leading The Charge?

Artificial Intelligence is gaining traction across European enterprises, but large corporations are far ahead of small and medium-sized businesses in both adoption rates and applications.

According to Eurostat, 13% of EU businesses with at least 10 employees are now using AI—a 5.5% increase from 2023. Every member state has reported growth in AI adoption, but the most significant uptake is among large companies, where 42% are leveraging the technology.

How Businesses Are Using AI

The most widely implemented AI applications vary by company size, but overall, text mining is the most common (7%), helping businesses analyze vast amounts of written content. Natural language generation, which automates text and speech creation, follows at 5.4%, while speech recognition, used for transcribing spoken language, is at 4.8%. Other notable AI technologies include deep learning and workflow automation, both of which are more prevalent in larger organizations.

AI Leaders And Laggards In Europe

Denmark tops the list in AI adoption, with 27.6% of businesses integrating the technology, followed by Sweden (25.1%) and Belgium (24.7%). On the other end of the spectrum, Romania (3.1%), Poland (5.9%), and Bulgaria (6.5%) have the lowest adoption rates.

When looking solely at large enterprises, Finland leads with an impressive 70% adoption rate. Meanwhile, France and Italy lag behind the EU average, with around one-third of their large businesses using AI. Germany (48%) and Spain (44%) are ahead of the curve, outpacing the overall EU trend.

As AI continues to evolve, businesses of all sizes will need to consider how best to integrate the technology to stay competitive in an increasingly digital landscape.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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