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Egypt Sets Tourism Record With 15.78 Million Visitors In 2024, Eyes 30 Million Goal

Egypt’s tourism industry is reaching new heights, with 15.78 million visitors in 2024—its highest-ever recorded figure. This marks a 6% increase from the previous year when the country welcomed 14.9 million tourists. With a strong start to the current fiscal year, Egypt is setting its sights on an ambitious long-term goal: attracting 30 million visitors annually in the coming years.

Tourism Minister Sherif Fathy revealed that Egypt received 8.7 million tourists between July and December 2024. If this momentum continues—with an average of 1.4 million arrivals per month—the country could close the fiscal year with an estimated 17 million visitors. According to the Egyptian Cabinet, the top source markets driving this growth include Germany, Russia, and Saudi Arabia, which have consistently contributed to Egypt’s tourism surge.

Hotel Occupancy Surges As Demand Grows

The rising influx of tourists has also had a significant impact on hotel occupancy rates. In December 2024, the nationwide average occupancy rate reached 69%, reflecting a 25% increase compared to the same period in 2023. Key destinations such as Sharm El Sheikh, Greater Cairo, South Sinai, and Hurghada saw occupancy rates exceed 75%, underscoring the growing appeal of Egypt’s tourism hotspots.

Investment Opportunities In Hospitality

Minister Fathy highlighted Egypt’s ongoing efforts to attract more investment in the hospitality sector. The government has rolled out incentives and financing initiatives to encourage hotel development, aiming to expand capacity and enhance the tourism experience. These measures are part of Egypt’s broader strategy to strengthen its position as a top global travel destination.

Resilience Amid Geopolitical Challenges

Despite geopolitical tensions in the region, Egypt’s tourism industry has remained resilient. The steady increase in visitors throughout 2024 signals strong global confidence in Egypt’s travel offerings. As the country looks ahead, tourism authorities anticipate continued growth, reinforcing Egypt’s status as a premier destination with a rich blend of cultural heritage, historical sites, and world-class hospitality.

With record-breaking arrivals and a clear vision for the future, Egypt is on track to solidify its place among the world’s leading travel destinations. If current trends persist, the nation’s goal of welcoming 30 million tourists annually may be within reach sooner than expected.

Ermes Transfers ERA Department Stores for Strategic Realignment

In a strategic move aimed at restructuring and shedding non-profitable divisions, Ermes Department Stores Plc has announced the transfer of its ERA department stores to Gencom Ltd for a nominal price of €1. While such a figure might raise eyebrows, it aligns with Ermes’ broader objectives of streamlining operations and managing financial sustainability, given the stores report a loss of €1.3 million for 2024.

The deal, pending approval from Cyprus’ Competition Protection Commission, requires Gencom to take on long-term lease contracts and approximately €4.5 million in pending orders for the Spring/Summer 2025 season.

Transferring staff and assets like fixtures and the UNIQUE customer loyalty program ensures a smooth transition. Ermes will maintain a supporting role until late 2025.

Expected to realize a €1 million accounting profit due to IFRS 16 compliance, the transaction should benefit the CTC Group and its shareholders without impacting essential managerial interests. With such strategic shifts, the economic landscape of Cyprus continues to evolve. For more insights on Cyprus’ dynamic markets, read our financial overview.

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