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Gucci Parts Ways With Design Chief Sabato De Sarno Amid Weak Sales

Gucci’s design chief, Sabato De Sarno, is stepping down after less than two years in the role, as the luxury brand struggles with declining sales. Kering, Gucci’s parent company, announced on Thursday. De Sarno, who succeeded Alessandro Michele in 2023, faced challenges in reviving the brand with his minimalist designs, which analysts suggest did not resonate with the exuberant image Gucci is known for.

Gucci’s revenues dropped by 25% in Q3, significantly impacting Kering’s overall performance. The brand has been under pressure to attract wealthier consumers and regain its popularity. De Sarno’s departure comes just ahead of Kering’s full-year financial results, and its shares dropped almost 3% in early trade.

Analysts have pointed out that Gucci’s troubles include overexposure to the Chinese market, reliance on middle-class customers, and a declining brand image. Finding a replacement for De Sarno will be challenging, with potential candidates like Pierpaolo Piccioli and John Galliano under consideration.

As the luxury industry faces slow sales due to weak demand from China and inflation, Gucci’s next steps will be critical in reversing its fortunes.

Donatella Versace Steps Down After 30 Years At The Helm of Fashion Empire

After nearly three decades steering the iconic Versace brand, Donatella Versace is stepping down from her role as head of the fashion house. The 69-year-old Italian designer, who inherited the reins from her late brother, Gianni, following his tragic murder in 1997, will remain with the company as its Chief Brand Ambassador. She is set to pass the creative torch to Dario Vitale, the former design and image director of Miu Miu, who will take on the position of Chief Creative Officer.

In her Instagram announcement, Donatella shared her thoughts: “Championing the next generation of designers has always been important to me,” she wrote, expressing her excitement for Vitale’s appointment. “I am thrilled that Dario Vitale will be joining us, and I am eager to see Versace through new eyes.”

While her new role shifts focus, Donatella’s deep connection to Versace remains unchanged. “Versace is in my DNA and always in my heart,” she declared. Donatella’s stewardship has firmly cemented the brand as a staple in the luxury fashion industry, with designs worn by global superstars like Dua Lipa, Angelina Jolie, and Sabrina Carpenter.

In a heartfelt reflection, Donatella expressed her gratitude: “It has been the greatest honour of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.” Despite her transition, she reaffirmed her commitment to the brand’s future, adding: “I will remain Versace’s most passionate supporter.”

The announcement was met with a wave of tributes from the fashion world. Celebrities like actor Damian Hurley, singer Sabrina Carpenter, and model Iris Law shared their admiration for the designer’s contribution to the industry. “We love you forever,” Hurley commented, while Carpenter called her “one and only,” and Law posted, “Love you so much.”

This shake-up in leadership comes as speculation mounts that Prada Group may be eyeing a potential acquisition of Versace from its current owner, Capri Holdings, which purchased the luxury brand for €2 billion in 2018. As Donatella steps into her new role, the future of Versace remains closely watched by both fans and industry insiders.

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