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Saudi Arabia’s Non-Oil Sector Surges To Its Strongest Growth In Over A Decade

Saudi Arabia’s non-oil economy experienced its most significant growth in more than 10 years this January, driven by an increase in new orders and dynamic business activity, according to the latest survey released on Tuesday.

Record-Breaking Expansion In Non-Oil Activity

The seasonally adjusted Riyad Bank Saudi Arabia Purchasing Managers’ Index (PMI) jumped to 60.5 in January, up from 58.4 in December. This marks the highest reading since September 2014, signaling continued expansion as any PMI reading above 50 indicates growth.

The surge was mainly fueled by a remarkable spike in new orders, which grew at the fastest pace since June 2011. The New Orders Index rose to 71.1 in January, a significant leap from 65.5 in December. This robust demand was attributed to strong economic conditions and a wave of new infrastructure projects, boosting both domestic and export sales.

Naif Al Ghaith, Chief Economist at Riyad Bank, noted that the growth in export orders complemented domestic demand, particularly from GCC nations, reflecting effective marketing strategies and competitive pricing.

Broad-Based Growth Across Sectors

Saudi Arabia’s non-oil sector saw a significant uptick in activity throughout January 2025, with the expansion spreading across all industries. Businesses were not only ramping up production but also hiring more staff for the ninth consecutive month to help manage increased demand and clear backlogs.

The survey revealed that 35% of companies had increased their input purchases, and delivery times were notably shorter — the most significant decrease in 10 months. With the anticipation of continued demand, firms increased their inventories, bringing stock levels to their second-highest point since 2009.

However, this surge in demand did come with its challenges. Input prices climbed at their second-fastest rate in over four years, driven by both stronger demand and external geopolitical factors. This prompted companies to increase output prices at the fastest rate in a year.

Economic Outlook And Growth Drivers

Saudi Arabia’s economy grew by 1.3% year-on-year in 2024, buoyed by the robust performance of its non-oil sector, as per preliminary data.

The growth was primarily fueled by a 4.3% increase in non-oil activities and a 2.6% rise in government services, according to the General Authority for Statistics (GASTAT). However, the oil sector faced challenges, contracting by 4.5% during the year.

This mixed performance underscores the ongoing efforts of Saudi Arabia to transition from an oil-dependent economy to one with more diverse sources of revenue.

The fourth quarter of 2024 saw a more impressive performance, with real GDP expanding by 4.4% compared to the same period in 2023, marking the highest quarterly growth in two years. This surge was largely driven by non-oil activities, which grew by 4.6%. The oil sector posted a modest growth of 3.4%, while government activities rose by 2.2%.

Saudi Arabia’s ongoing diversification efforts are clearly paying off as the country makes significant strides in reducing its reliance on oil, positioning itself for sustainable economic growth in the years to come.

Elevating Infant Nutrition: Nara Organics Unveils Premium Organic Formula

The Origins Of A Vision

When Esther Hallam welcomed her daughter Nara into the world, she immediately confronted a formidable challenge: identifying a trustworthy, high-quality organic infant formula. In a U.S. market dominated by cost-cutting practices—such as the use of skim milk supplemented with oils to meet nutritional standards—Hallam observed a disconnect between established availability and uncompromised quality. Research linking corn syrup to obesity and palm oil to reduced calcium absorption only reinforced her resolve to seek a safer alternative.

Redefining Industry Standards

Frustrated by the limitations of existing options, Hallam devoted seven years to developing an organic, whole-milk formula with the expertise of leading scientists and pediatric nutritionists. Nara Organics distinguishes itself by offering the highest percentage of milk fat of any formula on the U.S. market and a significantly reduced reliance on plant-based oils. The carefully selected blend of organic sunflower, coconut, and rapeseed oils not only meets nutritional needs but also minimizes potential health risks inherent to additives like palm oil, soy, and corn syrup.

Manufacturing Excellence In Germany

Rather than manufacturing domestically—a decision influenced by previous concerns over Cronobacter contamination in American facilities—Nara Organics leverages the advanced, oxygen-controlled production environment of a German facility, widely regarded as the birthplace of powdered infant formula. Chief Marketing Officer Meika Hollender detailed that their unique manufacturing process, which minimizes oxygen exposure during can sealing, substantially extends shelf life and preserves formula integrity, setting a new standard in infant nutrition.

Strategic Investment And Market Impact

Backed by $32 million from prominent investors including AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Torch Capital, Nara Organics has also garnered support from high-profile celebrity investors such as Serena Williams, Gina Rodriguez, and Nicky Hilton. This robust investment positions the company at the vanguard of an organic infant formula market projected to grow from $20.7 billion in 2023 to $37 billion by 2032.

Enhancing Consumer Accessibility And Community Commitment

Nara Organics is available for purchase directly via its website, subscription models, and a dedicated mobile app that assists parents in tracking essential aspects of infant care. To underscore its commitment to community well-being, the company is donating over 1,400 cans of formula to the Good+ Foundation, which strives to alleviate multi-generational poverty by providing essential services to under-resourced families.

By merging state-of-the-art production with a commitment to organic, high-quality ingredients, Nara Organics is poised to redefine the benchmarks of infant nutrition in a competitive, evolving market.

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