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DeepSeek and Ozempic: Emerging Factors Redefining Decarbonization Forecasts

The clean energy sector is facing unexpected disruptions in its push towards decarbonization. From AI advancements to weight-loss drugs like Ozempic, several new factors are complicating the outlook on global energy demand, and experts, like Nat Bullard, are sounding the alarm. Bullard’s annual presentation on green transition trends highlights these challenges, showing how emerging technologies and healthcare developments are throwing new layers of uncertainty into decarbonization predictions.

Bullard, a co-founder of energy platform Halcyon and a former BloombergNEF chief, uses his presentation to explore shifts in global energy dynamics. While 2024 may be a record-breaking year for renewable energy installations, Bullard points out that fossil fuel consumption is rising, with CO2 emissions higher than ever. “We’re burning more fossil fuels while deploying more wind, solar, and battery power than we ever have before,” he explains. “It’s a paradox.”

Here’s a breakdown of some key points from Bullard’s report:

Data Isn’t the Whole Picture 

Electricity demand is projected to grow significantly over the next few years, but a smaller portion of that is likely to fuel AI-driven energy consumption. The International Energy Agency’s recent report suggests that data centers are not the primary driver of the surge in electricity demand from 2023 to 2030.

AI’s Expanding Role 

The electricity demand isn’t solely driven by data centers; however, their impact on energy consumption is undeniable. For instance, the US and Europe are seeing data centers consume more electricity than ever, with Virginia and Ireland being prime examples. Bullard notes, however, that DeepSeek, a Chinese AI startup, has introduced open-source models that require far less energy to train, which could significantly reduce the industry’s demand for power in the long run.

Regulatory Measures And Economic Cycles 

Bullard points out that infrastructure for AI and data centers is often built in cycles of boom and bust. He suggests that regulatory controls could incentivize more sustainable growth patterns in this sector, and DeepSeek’s innovations could pave the way for a slowdown in the rapid expansion of data center infrastructure.

How New Drugs Are Affecting Oil Demand 

Surprisingly, drugs like Ozempic are influencing more than just weight loss—they are changing eating habits and could ultimately reduce oil demand. Bullard highlights studies showing that users of these drugs are consuming less junk food, fats, and meats, which could lead to a decrease in demand for agricultural products like corn and soy. This could have downstream effects on biofuels and bioplastics, further lowering oil demand.

The Shift In The EV Market 

China’s burgeoning electric vehicle (EV) industry is shaking up global markets. With manufacturers like BYD and Geely leading the charge, EVs are becoming more affordable, and now almost two-thirds of China’s EVs are cheaper than their internal combustion engine counterparts. This shift, paired with falling lithium-ion battery prices, is creating a ripple effect in the global auto market. Battery demand is increasing rapidly, but excess production could lead to a surplus that may challenge established trade flows, such as the export of used EVs to regions like West Africa.

Green Finance Faces Setbacks 

While green finance continues to grow, Bullard points out a troubling trend in the US: a decline in public commitments from major investment firms, like BlackRock, to support environmental sustainability. Bullard highlights a shift in language in BlackRock CEO Larry Fink’s annual letters, noting a retreat from ESG-related topics in response to political pressure, particularly from states like Texas. Despite this, energy transition infrastructure funds now total nearly $1 trillion, signaling that green finance is still moving forward, albeit slowly.

As Bullard’s presentation makes clear, the path to a sustainable future is increasingly tangled with unexpected factors, from AI breakthroughs to changing consumer behavior. While the push for decarbonization remains critical, the future is likely to be shaped by new dynamics that can’t be predicted by traditional forecasts alone.

The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

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