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Eurobank: The Impact Of Trump’s Tariffs On The Greek Economy – Exports To The US And Indirect Effects Through The EU

On the occasion of the inauguration of the 47th President of the United States, Donald Trump, on January 20, 2025, and his campaign promises to implement protectionist policies in US trade, Eurobank analysts have provided insights into the potential effects on the Greek economy. These effects are outlined in the weekly bulletin “7 Days Economy,” using the most recent trade data between Greece and the US.

In the 11 months from January to November 2024, the share of the US in total Greek merchandise exports was around 4.8% or €2.19 billion at current prices. However, the impact of any potential protectionist policies by the US may not be limited to direct effects on Greek exports but may also have indirect repercussions. These could stem from Greece’s trade relations with the European Union (EU), where around 20% of EU-27 exports are purchased by US entities.

According to the latest trade data from Eurostat, Greek exports of goods to the US during this period amounted to €2.19 billion, while imports from the US stood at €1.99 billion. As a result, Greece had a trade surplus with the US of €203.5 million. When breaking it down by category, food and live animals showed the largest surplus at €521.6 million, while fossil fuels, lubricants, and related products recorded the biggest deficit at €399 million.

The share of Greek merchandise exports to the US stood at 4.8% in the period from January to November 2024, slightly above the long-term average of 4.5%. For the entire year of 2024, Greek exports to the US are expected to account for 1% of Greece’s GDP. Among the product categories, the US accounted for 7.7% of Greek food and live animal exports, followed by oils and fats (7.2%), machinery and transport equipment (6.5%), and manufactured goods mainly classified by raw materials (5.1%).

A potential increase in tariffs on products imported by the US from the EU-27 could negatively affect some of these Greek exports, particularly in the food and live animals sector, oils and fats, and machinery. For 2024, Greek exports of goods to the US are projected to reach 1% of GDP or approximately €2.4 billion. The extent of the impact on Greek exports will depend on the magnitude of any tariff increase and the elasticity of demand for Greek goods in the face of such price hikes.

Indirect Effects Of Greece’s Trade Relations With The EU

In addition to the direct impact on Greek exports to the US, protectionist measures from the US could also have indirect effects on the Greek economy. This is due to the interconnected nature of Greece’s trade with the EU-27 and the EU’s trade with the US. In the period from January to November 2024, the EU-27 accounted for approximately 55.3% of Greek merchandise exports, or €25.4 billion. The US, in turn, represented 20.6% of EU-27 exports, totaling €490.1 billion (excluding intra-EU trade).

A potential tariff increase on EU-27 exports to the US could lead to:

  1. A reduction in EU-27 exports of goods to the US.
  2. A decrease in the income of EU-27 businesses.
  3. Lower Greek exports of goods and services to the EU-27.

Furthermore, a portion of Greek exports to the EU-27 consists of intermediate goods used in the production of final products that the EU-27 exports to the US. This adds another layer of potential impact on Greek exports through participation in European value chains.

The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

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