Generali And BPCE Create Europe’s Second-Largest Asset Management Company

by THEFUTURE.TEAM

January 21, 2025

Assicurazioni Generali and BPCE have reached a preliminary agreement to form a joint venture, resulting in the creation of Europe’s second-largest asset management company, valued at nearly €10 billion. The deal, as reported by Bloomberg, will combine the investment units of both firms, creating a massive entity managing approximately $2 trillion in assets.

Key Facts

Ownership: Generali and BPCE will each hold a 50% stake in the new company.
Asset Management: The combined entity will rank as one of Europe’s largest asset managers, just behind Amundi SA, with a substantial portfolio of assets.
Geographic Reach: The holding company for the joint venture will be based in Amsterdam, with operational hubs remaining in France, Italy, and the United States.
Regional Breakdown: 61% of the total assets will be managed in Europe, while 34% will be in North America.
Capital Investment: Generali, managing fewer assets, will contribute €15 billion in seed capital and additional funds over the next five years to help accelerate the growth of the business.
Client Base: More than 50% of the joint venture’s assets will come from insurance and pension funds.
Leadership: BPCE CEO Nicolas Namias will serve as chairman, while Generali CEO Philippe Donnet will take the role of vice-chairman on the board.

Industry Context

This joint venture aligns with a broader trend among European asset managers seeking to enhance their scale through acquisitions and partnerships. In the past year, BNP Paribas acquired AXA’s funds division, and Amundi has been in talks with Allianz regarding its investment arm, Allianz Global Investors. The Generali-BPCE partnership follows this strategic push to increase market presence in a competitive sector.

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Management And Strategy

Both companies will retain full control over their respective asset distribution decisions. Natixis Investment Managers, part of BPCE, owns U.S. firms such as Harris Associates and Loomis Sayles, while Generali has affiliates like Conning & Co., which recently expanded by acquiring MGG Investment Group. This venture allows both firms to operate with a degree of autonomy while benefiting from increased scale.

Conclusion

The Generali-BPCE joint venture signifies a significant reshaping of Europe’s asset management landscape. By combining their resources and capital, the two firms aim to secure a more competitive position in the global market while remaining focused on their strategic objectives and regional expertise.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

July 24, 2026

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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