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Global Advertising Revenue Set To Exceed $1 Trillion By 2025: Tech Giants Lead The Way

by THEFUTURE.TEAM

December 10, 2024

According to a recent report from GroupM, global advertising revenue is projected to surpass $1 trillion by 2025, marking a significant milestone for the industry. Technology companies are expected to drive much of this growth, with digital advertising continuing to dominate the market.

The key players in this surge are tech giants like Google, Meta, ByteDance, Amazon, and Alibaba, which are expected to account for more than half of the global advertising revenue. GroupM estimates that digital advertising will account for 73% of the total ad revenue by the end of 2024, and further growth is forecasted at 12.4% globally in 2024, with a steady 10% increase in 2025.

Despite challenges in developed markets such as the United States and the United Kingdom, the ad market continues to outpace nominal GDP growth. GroupM forecasts a 9.5% global growth in advertising revenue by the end of 2024, higher than the initially expected 7.8%.

In the United States, political advertising is set to reach an all-time high, with revenues expected to hit $15.1 billion in 2024, nearly a third more than in 2020. The U.S. is projected to remain the world’s largest advertising market, with an estimated $379 billion in revenue by 2025.

While digital advertising thrives, traditional media continues to face difficulties. Print advertising revenue is expected to fall by 4.5% by the end of 2024, with further declines of 3% anticipated in 2025. Similarly, while audio advertising remains steady, television advertising growth is projected to be modest, registering just 2.4% combined growth over the 2024-2029 period.

The advertising landscape is rapidly changing, with artificial intelligence (AI) playing an increasingly important role. GroupM notes that the industry’s future success will depend on teams with dynamic, data-driven skill sets that leverage AI to stay ahead in a competitive market.

However, this growth comes with new challenges. The rise of digital ads is accompanied by increasing scrutiny and stricter regulations, creating a more complex environment for advertisers.

As advertising continues to evolve, the dominance of digital platforms, particularly the tech giants, marks a significant shift in the industry’s structure. With global advertising revenues set to exceed $1 trillion, the sector is witnessing a revolution, driven by innovation in digital technologies and the growing reliance on data and artificial intelligence.

New Decrees For Blue Card And Foreign Students: Key Changes And Implications

by THEFUTURE.TEAM

December 20, 2024

The Ministry of Labor and Social Insurance has announced a series of new measures aimed at addressing the increasing demands of Cyprus’ labor market. These initiatives are designed to attract highly skilled professionals from third countries and broaden employment opportunities for foreign students in select fields, as outlined in the recent Decrees published in the Official Gazette of the Republic.

Attracting Skilled Professionals

One of the key updates is the introduction of a minimum annual salary for foreign professionals, which has been set at €43,632, 1.5 times the average gross annual salary in Cyprus. This salary threshold applies to individuals coming to work in sectors such as Information and Communication Technologies (ICT), pharmaceuticals for research purposes, and maritime industries (excluding skippers and crew).

Expanded Employment Options For Foreign Students

The new regulations also provide an update on the employment rights of foreign students. From December 2024, students from third countries will be able to work in Cyprus, with the new rules replacing the previous March 2024 start date.

Students studying ICT who have completed their first academic semester will be eligible to work in occupations related to their field of study, thereby gaining practical experience while pursuing their education.

In response to critical sector shortages, the regulations also clarify the specific occupations and salaries that Blue Card holders—third-country nationals—will be eligible for in Cyprus. The Blue Card, in line with the European Directive, allows highly skilled professionals to live and work in EU member states.

Strengthening The Labor Market and Economy

These updates are expected to bolster the supply of specialized workers in key sectors, addressing existing gaps and promoting the continued growth of Cyprus’ economy. At the same time, the new measures offer foreign students enhanced opportunities for professional development, facilitating their seamless integration into the country’s workforce.