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“Brain Rot” Crowned Word Of The Year: A Reflection Of Digital Concerns

by THEFUTURE.TEAM

December 4, 2024

Oxford Dictionaries has announced “brain rot” as its 2024 Word of the Year, highlighting growing cultural anxieties about the mental toll of excessive online engagement.

The term “brain rot” refers to the perceived decline in cognitive or intellectual abilities due to overexposure to low-quality digital content, particularly on social media. Its selection as Word of the Year was decided by a public vote, involving over 37,000 participants during a two-week period.

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Other shortlisted contenders included:

Demure: Representing restraint or modesty.
Dynamic pricing: The practice of adjusting prices in response to market conditions.
Lore: Knowledge or traditions considered essential to understanding a specific subject.
Romantasy: A genre-blending romance with magical or adventurous elements.
Slop: Low-quality content generated by artificial intelligence.

Oxford University experts noted a 230% surge in the use of “brain rot” between 2023 and 2024, reflecting rising awareness of the mental health risks linked to endless scrolling through online content.

Cultural Insight
“Brain rot” encapsulates a deeper cultural critique of digital consumption. Kasper Gratwall, president of Oxford Languages, remarked:

Last year’s word, ‘rizz,’ showcased how online spaces shape our language. This year, ‘brain rot’ captures a warning about the digital world’s impact on our free time and well-being. It’s a logical next step in the conversation about technology and humanity.

Historical Roots and Modern Usage

The term dates back to 1845, appearing in Henry David Thoreau’s Walden. In his critique of intellectual decline, Thoreau lamented:

“While England is trying to cure the potato blight, will not someone try to cure the brain blight, which is far more prevalent and fatal?”

In today’s context, “brain rot” has found new resonance among younger generations, especially on TikTok and in digital journalism. Beyond its origins in casual slang, it now symbolises broader concerns over the psychological effects of exposure to harmful or superficial online material.

Global Trends in Word Selections

Oxford is not alone in highlighting linguistic trends. Earlier this year, Cambridge Dictionary chose “manifest” as its Word of the Year, while Collins English Dictionary selected “brat.”

“Brain rot,” however, stands out as a marker of our digital era—a phrase that captures both the allure and the potential hazards of the virtual spaces we navigate daily.

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Cyprus: A Global Leader in Longevity and Healthcare Efficiency

by News Editor

May 9, 2025

In an eye-opening study conducted by renowned universities Brown and Harvard, Cyprus emerges as a global leader in longevity while maintaining low healthcare expenditures. The study, led by Cypriot professor Irini Papanikola, uncovers insightful data on Cyprus’s healthcare efficiency.

Key Findings

Published in the prestigious Journal of the American Medical Association Internal Medicine, the study highlights that Cyprus boasts some of the lowest mortality rates among high-income countries while ensuring affordable healthcare. This research has drawn significant attention, featured in media outlets across America and Europe.

Understanding Avoidable Mortality

The study examines avoidable mortality (deaths preventable through timely healthcare) across U.S. states and 40 high-income countries from 2009 to 2021. Remarkably, Cyprus presents some of the lowest avoidable mortality rates, showcasing the efficiency of its healthcare system even amid global challenges such as the COVID-19 pandemic.

Trends and Challenges

From 2009 to 2019, most high-income countries saw a decrease in avoidable mortality; however, this trend reversed for many, including Cyprus, during the pandemic years. The findings emphasize the critical role of robust public health systems in sustaining positive health outcomes.

The Path Forward

Despite the pandemic, Cyprus’s overall performance remains commendable. To achieve success, experts suggest addressing broader health determinants, focusing on preventive measures like road safety and mental health support through collaborative efforts.

Conclusion

Overall, Cyprus stands out as a beacon of healthcare efficiency, managing to reduce avoidable mortality with relatively low costs. This achievement underscores the country’s adeptness in providing high-quality healthcare, although continued research into population needs is vital for ongoing improvements.