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Global Luxury Market To Shrink 2% In 2024 Amid Economic Strain, Price Hikes

by THEFUTURE.TEAM

November 14, 2024

The global luxury goods market is facing a rare contraction, with sales of personal luxury items forecasted to drop by 2% in 2024, marking one of the sector’s weakest years on record. Consultancy Bain & Company’s latest report attributes the decline to economic pressures and steep price hikes, which have contributed to a shrinking customer base and softened demand.

According to Bain, the luxury market lost approximately 50 million consumers over the past two years, a sharp drop from its previous 400 million customer base. This decline has largely been driven by rising prices, especially as luxury brands repositioned their products within higher price brackets. Bain estimates a 20-22% slump in luxury sales in China, once a powerhouse market for high-end goods, now experiencing sluggish demand amid economic uncertainty.“This is the first time we’re seeing a drop in the personal luxury goods sector since the 2008-09 crisis, barring the pandemic,” said Bain partner Federica Levato. The report may raise concerns among investors that the sector’s downturn could endure longer than expected, impacting key players like LVMH and Kering.

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The forecast reveals a shift in luxury consumer behaviour, particularly among younger shoppers, who have scaled back on purchases amid global economic headwinds, from geopolitical tensions to China’s economic challenges. Levato noted that while luxury spending on experiences like travel and dining remains strong, demand for physical luxury goods is expected to remain flat through the holiday season at constant exchange rates.

Strategies to Drive Future Growth

The report highlights that growth prospects for 2025 will depend significantly on brands’ strategic choices, particularly regarding pricing. Bain anticipates that global sales could rise modestly, between 0% and 4%, driven by European and American markets. China, however, is only expected to regain momentum in the latter half of 2025.

In another telling trend, the outlet channel—offering discounted luxury items—has outperformed the wider luxury market, reflecting a shift towards value-seeking among luxury buyers. Levato suggests that easing interest rates and potential tax cuts in the U.S. under Donald Trump’s leadership could lift consumer confidence and spending stateside.

The Shift to Experiential Luxury

While personal luxury goods are seeing a slowdown, Bain reports that luxury spending on experiences, such as upscale hospitality and dining, is on the rise, highlighting a potential shift in consumer preferences toward experience-driven purchases.

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Cyprus Emerges As A Leading Household Consumer In The European Union

by THEFUTURE.TEAM

June 30, 2025

Overview Of Eurostat Findings

A recent Eurostat survey, which adjusts real consumption per capita using purchasing power standards (PPS), has positioned Cyprus among the highest household consumers in the European Union. In 2024, Cyprus recorded a per capita expenditure of 21,879 PPS, a figure that underscores the country’s robust material well-being relative to other member states.

Comparative Consumption Analysis

Luxembourg claimed the top spot with an impressive 28,731 PPS per inhabitant. Trailing closely were Ireland (23,534 PPS), Belgium (23,437 PPS), Germany (23,333 PPS), Austria (23,094 PPS), the Netherlands (22,805 PPS), Denmark (22,078 PPS), and Italy (21,986 PPS), with Cyprus rounding out this elite group at 21,879 PPS. These figures not only highlight the high expenditure across these nations but also reflect differences in purchasing power and living standards across the region.

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Contrasting Trends In Household Spending

The survey also shed light on countries with lower household spending levels. Hungary and Bulgaria reported the smallest average expenditures, at 14,621 PPS and 15,025 PPS respectively. Meanwhile, Greece and Portugal recorded 18,752 PPS and 19,328 PPS, respectively. Noteworthy figures from France (20,462 PPS), Finland (20,158 PPS), Lithuania (19,261 PPS), Malta (19,622 PPS), Slovenia (18,269 PPS), Slovakia (17,233 PPS), Latvia (16,461 PPS), Estonia (16,209 PPS), and the Czech Republic (16,757 PPS) further illustrate the disparate economic landscapes within the EU. Spain’s figure, however, was an outlier at 10,899 PPS, suggesting the need for further data clarification.

Growth Trends And Economic Implications

Eurostat’s longitudinal analysis from 2019 to 2024 revealed that Croatia, Bulgaria, and Romania experienced the fastest annual increases in real consumer spending, each growing by at least 3.8%. In contrast, five member states, with the Czech Republic experiencing the largest drop at an average annual decline of 1.3%, indicate a varied economic recovery narrative across the continent.

This comprehensive survey not only provides valuable insights into current household consumption patterns but also offers a robust framework for policymakers and business leaders to understand economic shifts across the EU. Such data is integral for strategic decision-making in markets that are increasingly defined by evolving consumer behavior and regional economic resilience.