Toyota is intensifying its competition with Tesla through a substantial investment of over $3 billion in autonomous vehicle technology, in collaboration with Japanese telecom giant Nippon Telegraph and Telephone (NTT). Announced by Toyota CEO Koji Sato, this investment will focus on creating an AI-powered infrastructure and software platform designed to improve road safety and reduce traffic accidents.

Toyota and NTT will jointly invest $3.27 billion to build a robust AI-driven platform aimed at predicting and responding to traffic incidents, with implementation slated for 2028 and potential sharing with other companies. This AI-powered network is expected to enhance safety, making autonomous driving systems more adaptive to real-time traffic situations.

Background

Japanese companies, including Toyota and NTT, have been investing in autonomous technology for years, though they lag behind competitors like Tesla and BYD in developing software-defined vehicles. Toyota and NTT’s partnership began in 2017 with a focus on 5G applications for vehicles, expanding in 2020 to include a smart city project. By 2021, Toyota had also launched a specialized division dedicated to AI-driven autonomous driving technology.

Tesla, meanwhile, remains a prominent player in autonomous driving, having recently unveiled its robotic taxi and begun initial tests of a taxi service in the U.S. However, the timeline for mass production of Tesla’s robotic taxis remains uncertain.

In 2023, Toyota reported a revenue of $270.5 billion, while NTT’s revenue was approximately $97.4 billion last year. With this new venture, Toyota aims to close the gap in the autonomous driving race, positioning itself to make significant strides in the industry.