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Italy Targets Google with New Tax Measures, U.S. Considers Economic Retaliation

Italy has set its sights on Google with new tax measures aimed at ensuring that major multinational tech companies pay their fair share of taxes. Following the recent taxation of Amazon, the Italian government is now focusing on Google as part of its broader initiative to tighten regulations on digital giants operating within the country. However, these moves have sparked tensions with the United States, which is contemplating economic retaliation in response.

Italy’s decision to impose additional taxes on Google follows a growing trend in Europe where governments are pushing for more stringent tax policies for large tech corporations. These companies, including Google, Amazon, and Facebook, have long been accused of exploiting loopholes in international tax laws to reduce their tax liabilities in countries where they generate significant revenue. Italy’s government, like several others in Europe, has expressed frustration with the minimal taxes paid by these tech giants, given their substantial earnings from Italian consumers.

The Italian authorities argue that Google and other digital platforms benefit immensely from local markets without contributing proportionately to the public finances. The new tax measures are designed to close this gap, ensuring that these companies contribute more to the Italian economy. Italy’s move aligns with similar actions by other European countries, such as France and Spain, which have also introduced digital services taxes targeting multinational tech companies.

In response to these developments, the United States has hinted at potential economic reprisals. Washington has long opposed unilateral tax measures imposed by European nations on American tech companies, arguing that such policies unfairly target U.S. firms and violate international trade agreements. The U.S. government has previously threatened to introduce tariffs or other trade barriers as a form of retaliation against countries that implement these digital taxes.

This situation places Italy in a delicate position. On one hand, the country is seeking to address the imbalance in tax contributions from global tech firms, which many view as essential for ensuring a fairer distribution of tax burdens. On the other hand, Italy risks sparking a trade conflict with the U.S., its key ally and major trading partner. Such a dispute could have significant economic repercussions, not only for Italy but also for broader European-U.S. relations.

The broader context of this dispute lies in the ongoing global debate over how to tax digital services in a rapidly evolving global economy. The Organisation for Economic Co-operation and Development (OECD) has been working on a global framework to address these issues, but progress has been slow. In the absence of an international agreement, countries like Italy are taking matters into their own hands, leading to potential clashes with the U.S.

Cypriots Celebrate Tsiknopempti With Record-High Meat Consumption

Record Demand For Grilled Meats

In a striking display of culinary tradition, Cypriots celebrated Tsiknopempti with an explosive surge in meat consumption, particularly favoring pork souvlaki, ribs, and sausages. According to Costas Leivadoti, President of Meat Retailers, demand doubled compared to an ordinary day, especially for products ideal for grilling.

Consumer Preferences And Market Trends

Most shoppers gravitated toward familiar, easy-to-cook options such as sausages, ribs, steaks, and especially pork souvlaki, a pattern that has remained consistent in recent years. Purchasing activity began intensifying from Wednesday afternoon and continued into the early hours of Thursday, keeping butcher shops busy throughout the day. Indicative prices placed pork souvlaki at around €6 per kilogram, with volumes significantly higher than seasonal averages.

Business Booms Beyond The Home

Heightened demand was also evident across the hospitality sector. Restaurants, taverns, and grill houses reported strong reservations, takeaway orders, and bookings. Several venues reached capacity or sold out of key menu items by midday, underscoring Tsiknopempti’s importance as one of the most profitable days of the year for food service businesses in Cyprus. Fanos Leventis, General Manager of the Owners Association of Leisure Centers, compared the day’s turnover to an additional weekend peak.

Diverse Celebratory Choices

While many adhered to the customary meat feast, some citizens opted for alternative culinary celebrations. The Animal Party (Κόμμα για τα Ζώα), in a public statement, encouraged adopting a plant-based approach by choosing vegetables, legumes, and other non-animal products. This suggestion adds an intriguing dimension to the cultural and commercial landscape of Tsiknopempti.

Maintaining Tradition Amid Changing Tastes

Alongside grilled meats, customary side dishes and sweets continued to feature prominently on festive tables. Local bakeries and specialty confectioners reported steady demand for both savory and sweet treats that traditionally accompany Tsiknopempti gatherings. Together, these elements highlight how the celebration remains both a cultural cornerstone and a significant economic boost for retailers and hospitality businesses across Cyprus.

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