Breaking news

After the AppStore: And Google should open its app store 

Google needs to revamp its app store to give more options for Android users to transact through third-party apps directly. The decision comes against the background of the precedent set by the war between Epic Games – the creator of Fortnite – and Apple.

KEY FACTS

  • Federal Judge Jaime Donato ruled that Google must open its app store to competitors and give Android users more choice when downloading them.
  • In practice, this means that Google has to change the way it manages Google Play in the next three years.
  • The company cannot force developers to use Google Play’s billing system while allowing them to notify their users of alternative payment methods.
  • The court ordered Epic Games and Google to establish a three-person technical committee to implement and monitor the court order.
  • The order will take effect from November 1.
  • Following the decision, Alphabet shares closed down 2.5%, currently trading at $164.39.
  • In response to the decision, Google said it would file an appeal, arguing that the changes would “undermine Android’s ability to compete with Apple’s iOS.”
  • Epic Games described the decision as “big news”. The creator of Fortnite plans to launch its own store on Google Play in 2025.

IMPORTANT QUOTE

“Ultimately, while these changes likely satisfy Epic Games’ requirements, they will have a number of unintended consequences that will harm American consumers, developers, and device manufacturers,” Google said.

KEY STORY

US-based developer Epic Games’ Fortnite is a game backed by the world’s largest game studio, the Chinese company Tencent. The game launched in 2017 and became an instant hit, attracting the interest of millions of players across the globe. 

However, in August 2020, Apple and Google removed Fortnite from their app stores because Epic Games violated their policy with its Epic Games Store payment service, which allows in-game purchases. The saga sparked a series of lawsuits.

However, under the Digital Markets Act that came into effect in March, Apple and Google had to allow Epic Games to operate freely. In August, Fortnite became available again for iPhone users in the EU.

Anthropic’s Strategic Super Bowl Campaign Fuels Claude’s Meteoric Growth

Anthropic’s Bold Super Bowl Campaign

Anthropic’s recent Super Bowl advertisements, marked by their darkly comic scenarios, cleverly highlight the pitfalls of conventional AI chatbot advice. The ads, which humorously direct users toward unconventional services like “cougar” dating sites and height-boosting insoles, have created a buzz, reinforcing the company’s commitment to a user-friendly, ad-free experience.

Climbing the App Store Rankings

Recent data from Appfigures shows that Claude, Anthropic’s AI chatbot, has surged from No. 41 to an impressive No. 7 in the U.S. App Store rankings. The app’s daily downloads increased by 32%, rising from an average of 37,400 to 49,200 over a critical three‐day period. This leap in popularity underscores the market’s enthusiastic reception to a product that prominently features a no-ads promise.

Positioning Against Competitors

The strategic timing of Anthropic’s Super Bowl campaign, alongside the release of its new Opus 4.6 model, has significantly bolstered Claude’s market profile. With competitors such as ChatGPT now rolling out ads for free users, Anthropic’s commitment to an ad-free user experience is proving to be a key differentiator in a crowded marketplace.

Global Impact and Future Outlook

While the U.S. market remains a major driver of Claude’s growth, global download figures also rose by 15% across both iOS and Android platforms. Despite a modest initial debut that contrasted sharply with ChatGPT’s rapid uptake of nearly half a million installs within days, Anthropic’s steady strategic investments and innovative marketing efforts are gradually reshaping the competitive landscape of consumer-focused AI applications.

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