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Hermes Airports: September traffic sets all-record with 1.4 million passengers

September ended on a positive note in terms of passenger traffic at Larnaka and Pafos Airports. Last month, 1.4 million passengers travelled to and from Larnaka and Pafos airports, further contributing to the upward trend observed this year. Compared to September 2023, passenger traffic increased by 7%, and this September’s performance set an all-time record for the month.

For September, the top markets for Larnaka Airport were the United Kingdom, Greece, Israel, Poland, and Germany, while for Pafos Airport, the top markets were the United Kingdom, Greece, Poland, Israel, and France.

The trend in passenger traffic has shown an upward trajectory over the past nine months. From January to September, a total of 9.5 million passengers travelled through both airports, representing a 5% increase compared to the same period last year.

In October, the flight schedule continues to hover at around 1,000 flights per week, and the data available for the winter season is very encouraging. Specifically, from November to March, an additional 300,000 seats have been added compared to the same period last year, which had already seen an increase.

The Director of Aviation Development, Marketing and Communication of Hermes Airports, Maria Kouroupi stated, “It is crucial to maintain the positive prospects for steady growth and to invest in the development of year-round connectivity, which will bring multiple benefits to our country.”

Anthropic’s Strategic Super Bowl Campaign Fuels Claude’s Meteoric Growth

Anthropic’s Bold Super Bowl Campaign

Anthropic’s recent Super Bowl advertisements, marked by their darkly comic scenarios, cleverly highlight the pitfalls of conventional AI chatbot advice. The ads, which humorously direct users toward unconventional services like “cougar” dating sites and height-boosting insoles, have created a buzz, reinforcing the company’s commitment to a user-friendly, ad-free experience.

Climbing the App Store Rankings

Recent data from Appfigures shows that Claude, Anthropic’s AI chatbot, has surged from No. 41 to an impressive No. 7 in the U.S. App Store rankings. The app’s daily downloads increased by 32%, rising from an average of 37,400 to 49,200 over a critical three‐day period. This leap in popularity underscores the market’s enthusiastic reception to a product that prominently features a no-ads promise.

Positioning Against Competitors

The strategic timing of Anthropic’s Super Bowl campaign, alongside the release of its new Opus 4.6 model, has significantly bolstered Claude’s market profile. With competitors such as ChatGPT now rolling out ads for free users, Anthropic’s commitment to an ad-free user experience is proving to be a key differentiator in a crowded marketplace.

Global Impact and Future Outlook

While the U.S. market remains a major driver of Claude’s growth, global download figures also rose by 15% across both iOS and Android platforms. Despite a modest initial debut that contrasted sharply with ChatGPT’s rapid uptake of nearly half a million installs within days, Anthropic’s steady strategic investments and innovative marketing efforts are gradually reshaping the competitive landscape of consumer-focused AI applications.

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