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Cow farmers raise halloumi production issues with the EU

Cyprus’ Cow Farmers’ Coordination Committee and the Deputy Head of the EU Delegation in Cyprus, Nikolaos Isaris discussed during a meeting they had in Nicosia critical issues surrounding the production of halloumi cheese and the conditions imposed by European Regulation 591/2021, which registers halloumi as a Protected Designation of Origin (PDO).

According to the Regulation, the production of halloumi must be carried out under the same standards and conditions throughout Cyprus, regardless of the market destination. However, the farmers pointed out that the cheese produced in the Turkish-occupied territories of the island and bearing the name “Halloumi” does not abide by the PDO specifications, and therefore cannot bear the official name “Halloumi – Hellim”.

During the meeting, the European Union’s position that the production of halloumi can be a bridge of cooperation between the two sides of Cyprus, helping to build a climate of mutual trust, was underlined. Therefore, it was proposed to find a common formula for the production of the product by both communities, and the EU’s assistance in this direction was requested.

The producers are asking the EU and the Republic of Cyprus for equal treatment of the dairy sector both in the government-controlled and occupied areas of the island, pointing out that the same conditions and criteria for the production of halloumi should be applied on both sides until a final solution is found and the reunification of the island is achieved.

At present, they say, there is unequal treatment between producers in the government-controlled and occupied areas. While producers in the occupied territories can trade halloumi without restrictions on the use of goat and sheep’s milk in third countries, producers in the government-controlled areas are subject to strict adherence to quotas on the milk mix and PDO specifications, regardless of the destination of the product. This, they argue, increases production costs and creates conditions of unfair competition.

Anthropic’s Strategic Super Bowl Campaign Fuels Claude’s Meteoric Growth

Anthropic’s Bold Super Bowl Campaign

Anthropic’s recent Super Bowl advertisements, marked by their darkly comic scenarios, cleverly highlight the pitfalls of conventional AI chatbot advice. The ads, which humorously direct users toward unconventional services like “cougar” dating sites and height-boosting insoles, have created a buzz, reinforcing the company’s commitment to a user-friendly, ad-free experience.

Climbing the App Store Rankings

Recent data from Appfigures shows that Claude, Anthropic’s AI chatbot, has surged from No. 41 to an impressive No. 7 in the U.S. App Store rankings. The app’s daily downloads increased by 32%, rising from an average of 37,400 to 49,200 over a critical three‐day period. This leap in popularity underscores the market’s enthusiastic reception to a product that prominently features a no-ads promise.

Positioning Against Competitors

The strategic timing of Anthropic’s Super Bowl campaign, alongside the release of its new Opus 4.6 model, has significantly bolstered Claude’s market profile. With competitors such as ChatGPT now rolling out ads for free users, Anthropic’s commitment to an ad-free user experience is proving to be a key differentiator in a crowded marketplace.

Global Impact and Future Outlook

While the U.S. market remains a major driver of Claude’s growth, global download figures also rose by 15% across both iOS and Android platforms. Despite a modest initial debut that contrasted sharply with ChatGPT’s rapid uptake of nearly half a million installs within days, Anthropic’s steady strategic investments and innovative marketing efforts are gradually reshaping the competitive landscape of consumer-focused AI applications.

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