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Eurofast Expands in Banja Luka: A Strategic Move in Outsourcing

In an increasingly competitive business environment, Eurofast, a regional business advisory organisation, continues to assert its presence by expanding its outsourcing centre in Banja Luka, Bosnia and Herzegovina. The company’s decision reflects its broader growth strategy, positioning it to tap into the rising demand for outsourcing services across the Balkans and the wider European region.

The expansion in Banja Luka is more than a routine operational shift—it signals a forward-thinking move by Eurofast to strengthen its foothold in a market that has been gaining traction for outsourcing. The region offers a cost-effective yet skilled labour force, a crucial factor for companies looking to optimise operational efficiency while maintaining high service standards. Eurofast’s ability to capitalise on these opportunities demonstrates its strategic agility and foresight in recognising the region’s potential.

Banja Luka, the second-largest city in Bosnia and Herzegovina, is emerging as a hub for outsourcing, thanks to a combination of economic stability and a growing pool of talent. The city’s relatively low cost of living compared to Western European cities makes it an attractive location for companies seeking to balance cost control with access to a skilled workforce. Eurofast’s expansion is likely to enhance the local economy by creating job opportunities, particularly in finance, accounting, and administrative support services—sectors where outsourcing demand is strongest.

Eurofast’s CEO, Christodoulos Damianou, has been vocal about the company’s ambitious plans for the region. He highlights that the expansion is part of a long-term vision to serve international clients more effectively by providing bespoke solutions from a centralised, strategically located hub. This approach aligns with global outsourcing trends, where companies seek to consolidate services in fewer, high-performing centres rather than spreading operations across multiple locations.

The expansion also underscores Eurofast’s confidence in the region’s political and economic stability, which is critical for long-term investment. Bosnia and Herzegovina, while still navigating its post-conflict reconstruction, offers a stable business environment with favourable trade agreements with the European Union, which is a critical consideration for Eurofast’s clientele.

By reinforcing its operations in Banja Luka, Eurofast not only strengthens its position in the outsourcing market but also underscores its commitment to delivering cost-effective, high-quality services. As businesses increasingly look to outsourcing as a means of driving efficiency, Eurofast’s move is a timely and strategic investment in the future of both the company and the region.

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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