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New record of arrivals from France likely, says Deputy Tourism Minister

by THEFUTURE.TEAM

September 20, 2024

Cyprus may break its record for tourist arrivals from France this year, according to Deputy Minister of Tourism Kostas Koumis.

Speaking during a series of meetings in the French capital, Koumis, who is leading Cyprus’ delegation at the 2024 IFTM tourism exhibition, expressed optimism that arrivals from France could surpass last year’s figure of 80,000 visitors.

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According to a press release by the Deputy Ministry of Tourism, Koumis had discussions with senior officials from tourism organisations and airlines operating between France and Cyprus. The focus of the talks included the continued growth of the French market in Cyprus, which is expected to set new records this year, as well as visitor satisfaction and efforts by the ministry to promote niche tourism.

At the IFTM exhibition, the Cyprus delegation hosted a breakfast featuring traditional Cypriot cuisine, in line with the “Cyprus Breakfast” initiative. Notable guests included Valerie Boned, President of the French Association of Travel Agents, and Lawrence Gaborieau, Director of the IFTM exhibition. The annual event is one of the largest and oldest professional tourism exhibitions in the world, attracting thousands of industry professionals.

The French market has seen a significant 25% increase in tourist arrivals to Cyprus from January to August 2024 compared to the previous year, and an impressive 217% rise compared to the same period in 2019.

Koumis highlighted that the French market had been slow to grow in Cyprus due to several factors, most notably the preference of French tourists for French-speaking destinations. However, he pointed out that in recent years, there has been a notable surge in French arrivals, with this year expected to set a new record.

“We must conduct a thorough analysis of the profile of the French visitor,” Koumis said, adding that recent surveys show French travelers are particularly conscious of environmental issues and green development. “They assess destinations based on sustainable practices, which is why green transition efforts are essential for the future of tourism.”

Koumis further emphasised the importance of continuing to attract French tourists in the coming year, building on this year’s high performance while considering evolving trends in visitor preferences.

“About 50% of French tourists prioritise sun and sea destinations, but we are also seeing a growing interest in lesser-known locations, which is a dynamic trend that extends beyond France,” he said.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.