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Low Digital Intensity in Most Cypriot Businesses Signals Urgent Need for Transformation

by THEFUTURE.TEAM

September 9, 2024

Cyprus’ business landscape is facing a critical challenge as the majority of companies continue to operate with low levels of digital integration. According to a recent study, a large proportion of Cypriot businesses have not embraced the digital technologies necessary to thrive in an increasingly competitive global economy. This lack of digital intensity is raising concerns about the future competitiveness of Cyprus’ economy, especially in sectors where digital transformation is key to growth and sustainability.

Digital Intensity Lagging Behind

The findings of the report reveal that most Cypriot businesses are not fully utilising digital tools such as cloud computing, big data analytics, and e-commerce platforms. The term “digital intensity” refers to the extent to which businesses integrate digital technologies into their core operations, from marketing and sales to supply chain management and customer service. While many businesses in Europe are making strides in this area, Cyprus lags behind, with a significant gap in adoption rates compared to the EU average.

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This lack of digital integration poses a considerable risk, as digital transformation is widely recognised as a major driver of economic growth and competitiveness. Businesses that fail to adopt these technologies risk falling behind their international counterparts, limiting their ability to innovate, scale, and reach new markets.

Challenges to Digital Adoption

Several factors contribute to the low digital intensity observed in Cyprus. A primary issue is the high cost associated with implementing advanced digital systems, which many small and medium-sized enterprises (SMEs) find prohibitive. For smaller businesses, which make up a large proportion of the Cypriot economy, the upfront investment in digital infrastructure, combined with a lack of digital skills within the workforce, creates significant barriers to adoption.

In addition, there appears to be a lack of awareness or understanding among some business leaders about the potential benefits of digital transformation. Many companies are still relying on traditional business models, viewing digitalisation as an optional or secondary concern rather than a necessity for survival in the modern marketplace.

Sectors Feeling the Pressure

Certain sectors are particularly vulnerable due to low digital intensity. The retail and hospitality industries, which are vital to Cyprus’ economy, are increasingly reliant on digital channels for customer engagement and sales. However, the adoption of e-commerce and digital marketing strategies remains relatively low. Similarly, the financial services and real estate sectors, though more advanced in some respects, still show gaps in utilising data analytics and automation to improve efficiency and decision-making.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.