Breaking news

Mars Buys The Maker Of Pringles In A Mega Deal For $36 Billion

by THEFUTURE.TEAM

August 14, 2024

The family-owned giant Mars, whose portfolio includes the popular chocolate desserts Twix, Snickers and M&M’s chocolate candies, is acquiring Pringles maker Kellanova. The deal will be completed in the first half of 2025.

KEY FACTS

The deal is valued at nearly $36 billion and will bring together under one roof popular consumer brands including Mars’ Twix, Bounty and Milky Way chocolates, as well as Kellanova’s portfolio of Pop-Tarts, Rice Krispies Treats and Eggo frozen waffles.
This is the largest deal in the packaged food sector and will allow Mars to diversify its business by expanding its operations. Kellanova manufactures products in 21 countries and markets them in over 180 countries.
Mars will pay $83.50 per share for Kellanova, which represents about a 33% premium to Kellanova’s closing price on Aug. 2. Kellanova shares rose as much as $80.45 in premarket trading.
According to the calculations of the “Reuters” agency, the value of the company’s shares is 28.58 billion dollars.
The deal comes at a time when growth in the U.S. packaged food sector is slowing due to inflation and the incomes of consumers who prefer cheaper products.
The acquisition is not expected to face too many regulatory hurdles. The acquisition will test regulators’ willingness to allow consolidation in the packaged foods sector.

THE BIG NUMBER

47 billion dollars. This is the size of the annual turnover of Mars. The family-owned company is based in Virginia and began selling buttercream candies from a small kitchen in 1911.

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Competition Authority Launches Comprehensive Review of ExxonMobil Cyprus Acquisition

by THEFUTURE.TEAM

September 16, 2025

Investigation Initiated Over Strategic Acquisition

The Competition Protection Authority has commenced a thorough investigation into the acquisition of ExxonMobil Cyprus Limited’s share capital by Petrolina Holdings Public Ltd through Med Energywise Ltd. This inquiry was formally initiated following a session held on 10 September 2025, after an in-depth review of the pertinent report by the Authority’s Service.

Concerns Over Market Compatibility

Authorities have expressed serious concerns regarding the compatibility of the transaction with established competitive practices. The review indicates that the acquisition may affect several critical petroleum markets, both horizontally and vertically, thereby raising the potential for adverse impacts on market dynamics.

Horizontal Market Dynamics

On the horizontal front, potential effects have been identified in the import market for petroleum products, as well as in both wholesale and retail distribution channels of these products. The consolidation is believed to increase the risk of price rises and coordinated actions, given the direct competitive proximity between Petrolina and ExxonMobil.

Vertical and Adjacent Market Implications

Vertical aspects of the merger are also under close scrutiny. The new entity could restrict competitors’ access to critical infrastructure such as storage facilities, supply channels, and customer bases. These restrictions could further affect the onshore distribution of fuels, the wholesale market for lubricants, and specialized technical services connected with fuel station operations.

Local Market Considerations

Particular attention is being paid to the potential concentration in the retail fuel market. The investigation suggests that a reduced competitive landscape within a four-kilometer radius of the companies’ fuel stations could lead to diminished local competition, adversely impacting consumer prices and options.

Next Steps and Industry Impact

The Competition Protection Authority, which reached a unanimous decision to pursue a full investigation, remains open to submissions from parties that might be affected by this transaction, as mandated by current legislation. A final decision is expected within four months upon receipt of all necessary evidence, potentially setting a significant precedent for future market consolidation cases in the energy sector.