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Exness Launches Global ‘Born to Trade’ Campaign

by THEFUTURE.TEAM

August 8, 2024

Limassol-based multi-asset broker Exness has unveiled its largest global brand campaign to date, titled “Born to Trade.” This campaign, launched earlier this week, aims to resonate with traders who embrace challenges, seize opportunities, and make bold decisions daily. The initiative features a video ad that underscores the narrative that trading is an innate calling for true traders.

Campaign Highlights

Alfonso Cardalda, Chief Marketing Officer at Exness, described the campaign as a reflection of the passion and determination inherent in trading. He emphasized that “Born to Trade” is more than just a tagline; it encapsulates the deeper connection traders have with the markets and their mastery of the trading art. This campaign seeks to emotionally engage traders and align them with Exness as a supportive partner in their trading journey.

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Brand Reinforcement

The campaign builds on Exness’s new brand identity launched in January 2024. It reinforces the company’s commitment to quality, dependability, and product superiority, attributes that have made Exness a preferred choice among traders globally. By engaging traders on a deeper level, Exness aims to strengthen its brand identity and loyalty among its core audience.

Global Rollout

“Born to Trade” will be rolled out globally across various channels, including digital advertising, social media, and traditional media outlets, targeting key markets worldwide. This campaign is part of Exness’s bold marketing approach, which began with its partnership with LALIGA in Latin America earlier this year.

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Competition Authority Launches Comprehensive Review of ExxonMobil Cyprus Acquisition

by THEFUTURE.TEAM

September 16, 2025

Investigation Initiated Over Strategic Acquisition

The Competition Protection Authority has commenced a thorough investigation into the acquisition of ExxonMobil Cyprus Limited’s share capital by Petrolina Holdings Public Ltd through Med Energywise Ltd. This inquiry was formally initiated following a session held on 10 September 2025, after an in-depth review of the pertinent report by the Authority’s Service.

Concerns Over Market Compatibility

Authorities have expressed serious concerns regarding the compatibility of the transaction with established competitive practices. The review indicates that the acquisition may affect several critical petroleum markets, both horizontally and vertically, thereby raising the potential for adverse impacts on market dynamics.

Horizontal Market Dynamics

On the horizontal front, potential effects have been identified in the import market for petroleum products, as well as in both wholesale and retail distribution channels of these products. The consolidation is believed to increase the risk of price rises and coordinated actions, given the direct competitive proximity between Petrolina and ExxonMobil.

Vertical and Adjacent Market Implications

Vertical aspects of the merger are also under close scrutiny. The new entity could restrict competitors’ access to critical infrastructure such as storage facilities, supply channels, and customer bases. These restrictions could further affect the onshore distribution of fuels, the wholesale market for lubricants, and specialized technical services connected with fuel station operations.

Local Market Considerations

Particular attention is being paid to the potential concentration in the retail fuel market. The investigation suggests that a reduced competitive landscape within a four-kilometer radius of the companies’ fuel stations could lead to diminished local competition, adversely impacting consumer prices and options.

Next Steps and Industry Impact

The Competition Protection Authority, which reached a unanimous decision to pursue a full investigation, remains open to submissions from parties that might be affected by this transaction, as mandated by current legislation. A final decision is expected within four months upon receipt of all necessary evidence, potentially setting a significant precedent for future market consolidation cases in the energy sector.