Breaking news

Nexters’ ‘Hero Wars: Alliance’ Reaches $1.5 Billion Milestone

Nexters, the international game development company based in Limassol, Cyprus, has recently announced that its flagship mobile game, “Hero Wars: Alliance,” has surpassed $1.5 billion in revenue. This achievement is underpinned by over 150 million downloads across Android and iOS platforms, securing its position as a top contender in the global mobile gaming market.

“Hero Wars: Alliance” has achieved significant success since its launch, consistently ranking within the top tiers of mobile RPG games worldwide. According to AppMagic, the game has attained the #4 spot in the Worldwide Top Free RPG Games rankings and is listed among the Top 20 Grossing RPG Games globally. This impressive performance reflects Nexters’ ability to blend engaging gameplay with effective monetisation strategies, catering to a broad and dedicated user base.

The game’s success can be attributed to its captivating blend of strategy and role-playing elements, appealing to a diverse audience. Players engage in building and strengthening their teams of heroes, competing in various in-game events, and participating in alliances that foster community and collaboration. This multifaceted approach has helped maintain high user engagement and retention rates, critical factors in the mobile gaming industry’s competitive landscape.

Nexters has also demonstrated adeptness in leveraging partnerships and media coverage to bolster its game’s visibility and reach. The company’s acknowledgement of support from industry media outlets like Mobidictum, PocketGamer.com, Game World Observer, and GamesPress underscores the role of strategic public relations in amplifying their milestones and achievements.

The $1.5 billion revenue mark is not merely a financial achievement but also a testament to the company’s innovative approach and market acumen. It highlights Nexters’ capability to sustain growth and profitability in a highly volatile and competitive market. The success of “Hero Wars: Alliance” positions Nexters as a formidable player in the mobile gaming industry, showcasing its potential for future developments and expansions.

Looking ahead, Nexters is likely to continue capitalising on the momentum generated by “Hero Wars: Alliance.” The company’s focus on enhancing game features, expanding its player base, and exploring new market opportunities will be crucial for maintaining its growth trajectory. As the mobile gaming sector continues to evolve, Nexters’ strategic vision and execution will be key determinants of its long-term success.

Capital Deployment Emerges As Key Growth Driver For Greek Banks

UBS highlighted Eurobank and Alpha Bank in a report shared by Greek business outlet Newmoney, as investors increasingly focus on the lenders’ regional footprints, including Cyprus. Greek banks remain among the clearest beneficiaries of the country’s economic recovery, while more disciplined capital deployment could create further value for shareholders.

Despite recovering from lows during the Middle East crisis, Greek banks continue to trade at a discount to European peers. UBS sees potential for a rerating as lenders combine selective acquisitions with higher shareholder distributions.

Strong Fundamentals Support The Outlook

UBS expects performing corporate lending to grow about 8% annually between 2025 and 2028, while net interest margins are believed to have reached their low point. Improving net interest income and fee income should support earnings, while non-performing exposures and the cost of risk have fallen more than expected.

Greece is also expected to sustain GDP growth of roughly 2% annually, supported by investment backed by the EU’s Recovery and Resilience Facility. The country has received around €25 billion of the €36 billion available, while UBS forecasts a primary surplus of up to 3.5% of GDP in 2025 and public debt falling to 138% of GDP in 2026 and 133% in 2027.

Eurobank And Alpha Bank Stand Out In Cyprus

Eurobank drew particular attention following its acquisition of Hellenic Bank in 2025, which expanded its presence in Cyprus. UBS sees further growth potential across south-eastern Europe and considers the Hellenic Bank and Eurolife acquisitions positive for profitability and return on tangible equity.

Eurobank received a buy rating and a €5.10 price target, implying 11.7% upside. Alpha Bank also received a buy recommendation, with a €4.90 target implying 8.7% upside, supported by improving profitability, value-enhancing acquisitions and its share buyback program.

Piraeus And National Bank Offer Further Upside

Piraeus Bank was UBS’s top pick, with a buy rating and a €12 price target implying 18.8% upside. The bank cited long-term growth prospects, improving return on tangible equity and the expected acquisition of National Insurance, which would expand its financial services and bancassurance platform.

National Bank of Greece received a buy recommendation and an €18.70 target, implying 12.7% upside. UBS cited its profitability, capital position and credit quality, while its agreement with Allianz could provide further support to earnings and return on tangible equity.

Capital Discipline To Shape The Next Phase

UBS expects stronger lending, fee income, lower credit risks and continued economic growth to support Greek banks. However, the report argues that capital allocation will increasingly determine performance as lenders move beyond balance-sheet expansion.

For Eurobank and Alpha Bank, regional expansion, acquisitions, improving profitability and shareholder returns are expected to drive the next phase, while UBS sees further upside across the sector as lending and capital distributions strengthen.

Aretilaw firm
Uol
eCredo
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter