Breaking news

Nexters’ ‘Hero Wars: Alliance’ Reaches $1.5 Billion Milestone

Nexters, the international game development company based in Limassol, Cyprus, has recently announced that its flagship mobile game, “Hero Wars: Alliance,” has surpassed $1.5 billion in revenue. This achievement is underpinned by over 150 million downloads across Android and iOS platforms, securing its position as a top contender in the global mobile gaming market.

“Hero Wars: Alliance” has achieved significant success since its launch, consistently ranking within the top tiers of mobile RPG games worldwide. According to AppMagic, the game has attained the #4 spot in the Worldwide Top Free RPG Games rankings and is listed among the Top 20 Grossing RPG Games globally. This impressive performance reflects Nexters’ ability to blend engaging gameplay with effective monetisation strategies, catering to a broad and dedicated user base.

The game’s success can be attributed to its captivating blend of strategy and role-playing elements, appealing to a diverse audience. Players engage in building and strengthening their teams of heroes, competing in various in-game events, and participating in alliances that foster community and collaboration. This multifaceted approach has helped maintain high user engagement and retention rates, critical factors in the mobile gaming industry’s competitive landscape.

Nexters has also demonstrated adeptness in leveraging partnerships and media coverage to bolster its game’s visibility and reach. The company’s acknowledgement of support from industry media outlets like Mobidictum, PocketGamer.com, Game World Observer, and GamesPress underscores the role of strategic public relations in amplifying their milestones and achievements.

The $1.5 billion revenue mark is not merely a financial achievement but also a testament to the company’s innovative approach and market acumen. It highlights Nexters’ capability to sustain growth and profitability in a highly volatile and competitive market. The success of “Hero Wars: Alliance” positions Nexters as a formidable player in the mobile gaming industry, showcasing its potential for future developments and expansions.

Looking ahead, Nexters is likely to continue capitalising on the momentum generated by “Hero Wars: Alliance.” The company’s focus on enhancing game features, expanding its player base, and exploring new market opportunities will be crucial for maintaining its growth trajectory. As the mobile gaming sector continues to evolve, Nexters’ strategic vision and execution will be key determinants of its long-term success.

Illegal Employment on the Rise in Cyprus as Undeclared Work Declines

A recent report on the labour market in Cyprus has revealed a worrying increase in illegal employment, even as the rate of undeclared work shows signs of decline. The findings, which were discussed during a parliamentary session, have raised concerns among lawmakers and authorities alike about the ongoing challenges in combating labour exploitation and maintaining fair employment practices.

According to data presented by the Ministry of Labour, the issue of illegal employment—workers being hired without proper work permits or contracts—has escalated in recent months. This rise comes at a time when efforts to reduce undeclared work, where employees are not registered or insured, have seen moderate success. Despite progress in regulating the labour market, illegal employment remains a significant issue, especially in industries such as construction, agriculture, and hospitality.

Understanding the Distinction Between Illegal and Undeclared Employment

Illegal employment refers to the hiring of individuals who are not legally permitted to work, often due to their immigration status or lack of proper documentation. These workers are typically vulnerable to exploitation, receiving lower wages and lacking access to basic protections such as healthcare and social security benefits. In contrast, undeclared work involves the employment of individuals who may be legally allowed to work but are not officially registered, depriving them of insurance coverage and other legal protections.

While authorities have made strides in reducing undeclared work, particularly through stricter inspections and penalties, the rise in illegal employment presents a new challenge. Lawmakers pointed out that illegal employment poses even greater risks, as it not only harms the workers involved but also undermines the integrity of the labour market and contributes to unfair competition among businesses.

Factors Driving Illegal Employment

Several factors contribute to the increase in illegal employment, according to the Ministry of Labour. One key driver is the influx of migrant workers, many of whom lack the necessary documentation to work legally in Cyprus. Without proper channels for legal employment, these individuals often turn to unregulated jobs where they are vulnerable to exploitation.

The growing demand for cheap labour, particularly in sectors like construction and agriculture, also plays a significant role. Employers seeking to cut costs may resort to hiring illegal workers, bypassing the legal requirements for contracts, wages, and benefits. This practice not only puts workers at risk but also creates an uneven playing field, where businesses that comply with legal standards struggle to compete with those exploiting illegal labour.

Efforts to Combat Illegal Employment

In response to these findings, the government has pledged to intensify its efforts to combat illegal employment. This includes increasing inspections, imposing harsher penalties on employers found guilty of hiring illegal workers, and strengthening collaboration with immigration authorities. Additionally, there is a push to create more pathways for legal employment for migrant workers, ensuring they can enter the labour market with proper documentation and protections.

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter