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Nexters’ ‘Hero Wars: Alliance’ Reaches $1.5 Billion Milestone

Nexters, the international game development company based in Limassol, Cyprus, has recently announced that its flagship mobile game, “Hero Wars: Alliance,” has surpassed $1.5 billion in revenue. This achievement is underpinned by over 150 million downloads across Android and iOS platforms, securing its position as a top contender in the global mobile gaming market.

“Hero Wars: Alliance” has achieved significant success since its launch, consistently ranking within the top tiers of mobile RPG games worldwide. According to AppMagic, the game has attained the #4 spot in the Worldwide Top Free RPG Games rankings and is listed among the Top 20 Grossing RPG Games globally. This impressive performance reflects Nexters’ ability to blend engaging gameplay with effective monetisation strategies, catering to a broad and dedicated user base.

The game’s success can be attributed to its captivating blend of strategy and role-playing elements, appealing to a diverse audience. Players engage in building and strengthening their teams of heroes, competing in various in-game events, and participating in alliances that foster community and collaboration. This multifaceted approach has helped maintain high user engagement and retention rates, critical factors in the mobile gaming industry’s competitive landscape.

Nexters has also demonstrated adeptness in leveraging partnerships and media coverage to bolster its game’s visibility and reach. The company’s acknowledgement of support from industry media outlets like Mobidictum, PocketGamer.com, Game World Observer, and GamesPress underscores the role of strategic public relations in amplifying their milestones and achievements.

The $1.5 billion revenue mark is not merely a financial achievement but also a testament to the company’s innovative approach and market acumen. It highlights Nexters’ capability to sustain growth and profitability in a highly volatile and competitive market. The success of “Hero Wars: Alliance” positions Nexters as a formidable player in the mobile gaming industry, showcasing its potential for future developments and expansions.

Looking ahead, Nexters is likely to continue capitalising on the momentum generated by “Hero Wars: Alliance.” The company’s focus on enhancing game features, expanding its player base, and exploring new market opportunities will be crucial for maintaining its growth trajectory. As the mobile gaming sector continues to evolve, Nexters’ strategic vision and execution will be key determinants of its long-term success.

At WN Cyprus, 84% Of Showcased Game Teams Were Looking For Backing

While policymakers and business leaders discussed how the island could support more studios, 84% of the teams participating in the Developer Showcase were looking for an investor, a publisher, or both, according to organisers.

More than 20 teams presented projects at WN Conference Cyprus’26, held at Parklane in Limassol on 17 and 18 September. According to WN’s post-event figures, the conference drew 503 attendees from 251 companies, with 52% of participants holding C-level roles. The two-day event brought together developers, publishers, investors and technology companies for meetings, discussions and game demonstrations. It was WN’s fifth consecutive annual conference in Cyprus, where the organiser has held games industry events since 2018.

The funding needs revealed by the showcase gave added weight to one of the programme’s central questions: can Cyprus develop from a location for international company headquarters into a country where studios can also find talent, investment and support for new projects?

Dr Nicodemos Damianou, Deputy Minister of Research, Innovation and Digital Policy, discussed that question with Tanya Romanyukha, General Manager of TechIsland. Their conversation covered access to talent and finance, as well as the conditions needed for more studios to build and grow from Cyprus.

Investment decisions under pressure

The rest of the programme also reflected the difficult commercial environment facing game developers. Discussions raised the topics of cautious investment, layoffs, changing player behaviour and the effect of artificial intelligence on production and distribution.

In To Scale or Not to Scale: That Is the Question, Pavel Istomin, Publishing Game Producer at Hypercell Games, and Nikolay Shapovalov, Chief Publishing Officer at playducky.com, considered how studios decide whether to commit more money to a game or stop development. Phillip Black, co-host and co-author of Deconstructor of Fun, moderated the discussion, which focused on the market data and early performance indicators used in publishing decisions.

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A separate session examined how games can attract an audience before release. FLEXUS founder Semyon Kozyura joined Julia Lebedeva, COO and Partner at WN Media Group, to discuss Dear Passengers, which organisers said had accumulated three million Steam wishlists before launch.

Four teams also presented their projects to an industry jury during the Indie Pitch:

  • Through Your Eyes by Omeelia GmbH
  • Anicards by Dragocat
  • World of Sea Battle by THERA INTERACTIVE
  • Synvector by North Souls Games

The AWS Developer Showcase Awards distributed $7,500 in AWS credits. Mirrorbane, presented by Pavel Moskvin, received $5,000, while Midnight Watcher: Village, presented by Kirill Reznichenko, received $2,500. 

Six Cyprus Games Industry Awards announced

The Cyprus Games Industry Awards were presented during the WN Networking Party on 17 September. A public vote determined the shortlists before a jury selected the winners in six categories. Companies did not have to be founded or headquartered in Cyprus to qualify, but were required to have a presence on the island and contribute to its games industry.

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The 2026 winners were:

  • Growth and Marketing Partner: OHM Agency
  • Publisher of the Year: AppQuantum
  • PC Games Achievement: Heroes of Might and Magic: Olden Era by Unfrozen
  • Mobile Games Achievement: Standoff 2 by AXLEBOLT
  • People and Workplace Award: MY.GAMES
  • Game Commerce and Payments Partner: Xsolla and Unlimit

The awards covered game development, publishing and the companies providing marketing, employment and payment services to the sector.

WN has provisionally scheduled its next Cyprus conference for 4 and 5 November 2027.

For many of the teams showing their work in Limassol, however, the next milestone remained commercial. The application data indicated that more than four in five were still seeking the investment or publishing relationship needed to take their games further.

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