WhatsApp Launches New AI Tools for Businesses

Meta’s WhatsApp app has announced the launch of AI tools to help businesses.

KEY FACTS

Meta launches its first targeted ad program for businesses on WhatsApp.
CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
With the innovation, Meta aims to monetize its popular chat service.
The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

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Samsung Chip Profit Surges As AI Demand Strains Memory Supply

by THEFUTURE.TEAM

May 1, 2026

Samsung Electronics reported a sharp increase in quarterly profit, with operating profit in its chip division rising 49-fold year-on-year. The results reflect growing demand linked to artificial intelligence, which is also affecting supply conditions in the memory market.

Record Quarterly Gains

Operating profit in the chip division increased from 1.1 trillion won to 53.7 trillion won over the past year, accounting for 94% of the total quarterly profit of 57.2 trillion won. These results reflect the role of memory chips in supporting infrastructure related to AI and data processing.

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Widening Supply-Demand Gap In Memory Chips

Kim Jaejune said current production capacity remains below demand levels. Forecasts extending to 2027 indicate that the gap between supply and demand may widen further as requirements for high-performance chips increase, particularly in AI data centres.

Securing Supply Amid AI Investment

In response, Samsung has entered into multi-year agreements with key customers to secure supply. At the same time, production capacity is being directed toward advanced chips used in AI systems, including those developed by Nvidia.

Production Risks And Strategic Adjustments

The company is also preparing for potential disruptions related to labour activity in South Korea, particularly within its semiconductor operations. Measures have been introduced to maintain production continuity, while capital expenditure is expected to increase to support demand from AI-related applications.

Impact On Broader Business Segments

Higher component costs have affected other business units. The mobile division recorded a 35% decline in profit, while operating profit in the display segment decreased by 20%, reflecting the impact of rising input costs.

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