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WhatsApp Launches New AI Tools for Businesses

by THEFUTURE.TEAM

June 7, 2024

Meta’s WhatsApp app has announced the launch of AI tools to help businesses.

KEY FACTS

Meta launches its first targeted ad program for businesses on WhatsApp.
CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
With the innovation, Meta aims to monetize its popular chat service.
The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

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Women Accounted For More Than Half Of Scientists In 10 EU Regions

by THEFUTURE.TEAM

November 10, 2026

In Portugal’s Continente region, 265,100 women worked as scientists and engineers in 2025, representing 46% of the total workforce in these occupations.

Across the EU, women made up more than half of all scientists and engineers in 10 regions. Four were located in Spain, two in Portugal and one in Greece. The remaining regions were Poland’s Makroregion centralny, Sweden’s northernmost region and France’s outermost regions.

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Most of these areas had relatively small numbers of scientists and engineers overall. Spain’s Noreste region was the largest, with 102,700 women in these occupations, accounting for 51% of its total workforce.

Women’s Representation Varies Across Europe

The figures highlight considerable regional differences in both the number of women working in science and engineering and their share of the overall workforce.

Cyprus remains below the EU average, with women accounting for 37.8% of scientists and engineers. However, this share is broadly comparable to that of Île-de-France, one of Europe’s largest centres of scientific and engineering employment.