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Mall Of Cyprus And Mall Of Engomi Join Ablebook Platform

The Ablebook application has announced its new partnership with the Mall of Cyprus and the Mall of Engomi, integrating their spaces into its platform.

This partnership aims to facilitate access and provide information for people with disabilities and other vulnerable groups, a relevant press release notes.

Ablebook, an application on Android and iOS devices, aims to improve accessibility and support people with disabilities and other vulnerable groups by offering information and services that facilitate their daily lives.

As noted in the press release, the Mall of Cyprus and the Mall of Engomi offer a range of accessible infrastructure, such as dedicated parking spaces near the entrances, ramps, accessible toilets and comfortable wheelchair spaces.

“Through this partnership, Ablebook users visiting the specific malls can be informed about the accessible facilities and ask for assistance, if needed, from the relevant mall staff. This ensures that all visitors can enjoy their shopping experience and moments without obstacles,” the press release adds.

“Our collaboration with the Mall of Cyprus and Mall of Engomi is another step towards a more equal and open society for all. By offering facilities and services that cater to the needs of people with disabilities, shopping centers contribute positively to social progress and solidarity,” Ablebook’s announcement concludes.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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