Breaking news

Mall Of Cyprus And Mall Of Engomi Join Ablebook Platform

The Ablebook application has announced its new partnership with the Mall of Cyprus and the Mall of Engomi, integrating their spaces into its platform.

This partnership aims to facilitate access and provide information for people with disabilities and other vulnerable groups, a relevant press release notes.

Ablebook, an application on Android and iOS devices, aims to improve accessibility and support people with disabilities and other vulnerable groups by offering information and services that facilitate their daily lives.

As noted in the press release, the Mall of Cyprus and the Mall of Engomi offer a range of accessible infrastructure, such as dedicated parking spaces near the entrances, ramps, accessible toilets and comfortable wheelchair spaces.

“Through this partnership, Ablebook users visiting the specific malls can be informed about the accessible facilities and ask for assistance, if needed, from the relevant mall staff. This ensures that all visitors can enjoy their shopping experience and moments without obstacles,” the press release adds.

“Our collaboration with the Mall of Cyprus and Mall of Engomi is another step towards a more equal and open society for all. By offering facilities and services that cater to the needs of people with disabilities, shopping centers contribute positively to social progress and solidarity,” Ablebook’s announcement concludes.

TikTok Launches In-App Travel Booking Platform In The US

Introducing TikTok GO

TikTok has unveiled TikTok GO, a groundbreaking travel booking platform available exclusively in the U.S. for users aged 18 and older. This strategic innovation allows users to discover hotels, attractions, and experiences directly through the app, seamlessly integrating travel discovery with transaction capabilities.

Innovation In Travel Discovery

TikTok GO combines video content, search functions and location-based pages to surface travel recommendations inside the platform. Users can review listings, check availability and complete bookings without leaving the app. Building on the expansion of TikTok Shop, the launch reflects TikTok’s wider strategy of integrating commerce into its content ecosystem.

Strategic Partnerships And Revenue Opportunities

Partnerships with travel companies, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com, power the new platform. Creators participating in the programme can earn commissions by linking content directly to travel bookings and promotional campaigns. Additional monetisation opportunities created through the platform further expand TikTok’s commercial ecosystem.

Competitive Dynamics In The Digital Space

TikTok GO broadens the company’s presence beyond social media and entertainment into travel discovery and booking services. Direct competition with platforms such as Google is expected to intensify, particularly in search and location-based travel recommendations. Relationships with travel companies that also compete in booking and discovery markets add another layer to TikTok’s broader expansion strategy.

Evolving The Digital Travel Experience

Adam Presser, CEO of TikTok USDS Joint Venture, encapsulated the new initiative by stating, “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities.” This move builds on TikTok’s previous in-app booking experiments, including its 2022 collaboration with Ticketmaster for event ticket sales, further underlining the company’s commitment to integrating commerce within its digital ecosystem.

Aretilaw firm
Uol
eCredo
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter