Cyprus’ Deputy Ministry of Tourism is set for a notable budget decline in 2027, with spending projected to fall by nearly €15 million as costs linked to the island’s 2026 presidency of the Council of the European Union come to an end.
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A Sharp Reset After Presidency Spending
According to the government’s Strategic Fiscal Policy Framework 2027–2029, expenditure for the deputy ministry is expected to reach €59.45 million in 2027, down from €74.24 million in 2026. The decrease amounts to roughly €14.8 million, or almost 20% year on year.
The largest driver of the reduction is operating expenditure tied to Cyprus’ EU Council presidency. Spending under other operating expenses is forecast to fall sharply to about €630,200, compared with €6.43 million in 2026, when additional resources were needed to support presidency-related requirements.
Tourism Promotion Remains A Core Priority
Despite the overall decline, tourism promotion continues to account for a substantial share of the budget. Funding for tourism promotion campaigns is set at €26.9 million, slightly below the €27.7 million allocated for 2026.
That funding will support cooperation with tourism partners abroad, including airlines, as well as advertising campaigns in priority markets identified in the deputy ministry’s operational plan. It will also cover campaigns through online travel agencies, digital platforms, outdoor advertising and print media, alongside the production of promotional materials.
Additional spending will be directed toward promoting Cyprus through the deputy ministry’s overseas offices, public relations initiatives and events targeting both the tourism industry and the wider public.
Targeted Campaigns And Brand Building
The budget also continues to back specialist tourism segments, including conference, wedding, golf, religious, rural and diving tourism. Joint advertising campaigns with tour operators and other industry partners remain part of the ministry’s strategy to sustain demand across key markets.
Part of the funding will be used for cooperation with an international public relations firm covering Cyprus’ principal tourism markets, including media monitoring and closer engagement with foreign journalists. The deputy ministry also plans to work with international media organisations to strengthen Cyprus’ visibility abroad through targeted promotional campaigns.
Further resources are earmarked for the production and adaptation of promotional material, copywriting and search engine optimisation to improve the performance and visibility of the deputy ministry’s digital platforms.
Heritage, Seasonal Campaigns And Sector Outreach
The budget also includes funding for the Heartland of Legends programme, covering promotional videos, photography, banners, posters, website content, social media promotion and other advertising activity.
Another priority is the revamp of the Aphrodite Cultural Route, originally created in 2004, which will be updated to reflect more recent archaeological findings. Its information material is to be revised and expanded, while content currently available in Greek and English will also be translated into Italian, French, German and Polish.
The programme also provides for audio guides, training for licensed tour guides and a new promotional video designed for use across social media.
Additional funding will support campaigns linked to employment in the tourism industry, awards for businesses and professionals, promotional partnerships with organisations connected to the sector and guided tours requested by public authorities, schools, universities, travel agencies, professional bodies, airlines and foreign embassies.
Money is also being allocated for the development and promotion of the Christmas Villages programme, including the production of promotional video material.
Trade Fairs, Grants And Medium-Term Outlook
Spending on participation in tourism exhibitions is budgeted at €3.85 million, up from €3.6 million in 2026. A further €6.2 million has been set aside for grants, including €4.5 million for various incentive and support schemes and €1.7 million for tourism promotion schemes.
Even after the 2027 reduction, spending remains above the €51.38 million recorded for the deputy ministry in 2025. Under the government’s medium-term fiscal framework, expenditure is expected to remain broadly stable at around €59.48 million in both 2028 and 2029, once the higher spending needs associated with the 2026 EU presidency have passed.







