Strong and growing air connectivity, supported by continued investment in infrastructure, innovation and digital transformation, is essential to strengthening the competitiveness of Cyprus’ tourism sector, according to Hermes Airports.
In a statement issued to mark World Tourism Day on September 27, the company said that maintaining stable links with international markets is central to the sustainable growth of both tourism and the broader Cypriot economy.
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Air Connectivity As A Strategic Asset
Hermes Airports said the resilience of Cyprus’ tourism industry in the face of successive global shocks and uncertainty reflects the combined efforts of the state, the tourism sector, the company itself and other stakeholders.
That resilience, however, cannot be taken for granted. In an increasingly competitive global market, air access functions much like a growth engine: without reliable routes, even the strongest destination brands struggle to convert demand into arrivals, spending and repeat visitation.
The Role Of Larnaca And Paphos Airports
Special emphasis is placed on Larnaca and Paphos airports, which Hermes Airports says keep Cyprus connected to international markets and help expand the country’s air network.
Upgrading facilities and services at both airports is intended to improve the passenger experience while also enhancing Cyprus’ appeal as both a leisure and business destination.
Hermes Airports argues that Cyprus is now at a critical transition point. The resilience of recent years provides a solid foundation, but sustaining growth will require ongoing investment in tourism quality, competitiveness and added value for visitors.
Digital Transformation As A Growth Lever
Digitalization and innovation, the company says, are central tools in reshaping how the travel sector operates and develops.
Hermes Airports maintains that closer cooperation among stakeholders, stronger connectivity and the effective use of digital transformation can support Cyprus’ evolution into a more modern and attractive destination.
The company said it remains committed to continuing investments in connectivity, infrastructure and innovation, with the goal of reinforcing the competitiveness of Cypriot tourism.







