Invest Cyprus used a London briefing on Tuesday to make its case for the island as a credible base for international business, financial services and wealth management, underscoring Cyprus’ role as a platform for regional growth.
Investors Are Looking Beyond Cost
The investment promotion agency, which partnered with FT Locations for the event, said the priorities of international companies are changing. Cost still matters, but it is no longer the decisive factor. Stability, regulatory credibility, access to talent and strong connectivity are increasingly shaping location decisions.
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That shift, according to Invest Cyprus chairman Evgenios Evgeniou, plays directly to Cyprus’ strengths.
A European Base With Strategic Reach
Cyprus offers a combination that is difficult to replicate: membership in the European Union and eurozone, a common-law legal tradition, a multilingual international workforce and a geographic position linking Europe, the Middle East, North Africa and Asia.
For companies seeking to establish or expand operations, that mix can be especially valuable. In a business environment increasingly defined by regulation, technology and cross-border service delivery, jurisdictions that can offer stability and trust are gaining an edge.
Competing On Trust, Not Just Cost
Invest Cyprus argued that the island’s opportunity lies in competing on more than operating expenses. As financial services become more sophisticated and more technology-driven, the agency said Cyprus can serve as a platform for companies that want to operate efficiently while reaching markets well beyond the island itself.
“Our ambition is to compete beyond cost. On the combination of stability, access to talent and trust,” Evgeniou said.
A Broader Investment Proposition
The London discussion was part of a wider effort by Invest Cyprus to reposition the country in the minds of global investors. The message was clear: Cyprus is not simply an investment destination, but a base from which businesses can grow across Europe and into adjacent high-potential markets.
In an era when executives are reassessing geopolitical risk, regulatory certainty and workforce quality alongside price, that proposition is designed to resonate.
