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Tern Wins $11.26 Million Army Contract For GPS Alternative

Austin-based startup Tern has secured an $11.26 million U.S. Army contract to deploy its navigation technology as the military seeks alternatives to GPS.

Under the agreement, the Army will use the system in vehicles, although Tern did not disclose the scale of the rollout. The company describes it as “Google Maps for the battlefield,” providing positioning and routing when GPS is unavailable, unreliable or compromised.

GPS Disruptions Drive Demand

GPS interference has become increasingly common in conflict zones, including the Middle East and areas around Ukraine and Russia. Those risks have accelerated demand for navigation systems that can operate without satellite signals, while Congress and the Trump administration have also pushed for more resilient alternatives.

How Tern’s System Works

Tern’s technology uses data generated by modern vehicles rather than GPS signals. A device connects to the vehicle’s diagnostics board and sends data to a soldier’s tablet, which provides positioning, navigation and routing.

Co-founder and CEO Shaun Moore said the system passively reads the vehicle’s data and uses proprietary methods to produce navigation information. He declined to disclose the underlying technology.

Processing the data at the vehicle allows the system to determine its position when GPS is degraded, including in tunnels, deserts, off-road environments or areas affected by jamming and spoofing.

From Testing To Deployment

Co-founder Brett Harrison recently tested the system on a 1,300-mile drive from Austin to Laguna Beach, California. He said Tern maintained the vehicle’s position throughout the trip while conventional GPS repeatedly dropped out.

Harrison, a military veteran who served in Afghanistan with a special operations task force, said the company focused from the beginning on building technology that could be deployed and scaled in the field.

“From the very foundation of when we decided to embark upon this effort, we recognized it has to be actually deployable, actually scalable, and not a science project,” he said.

The Army contract moves Tern’s technology from testing toward operational use as GPS interference becomes a growing military concern.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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