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The ECB Tightens Again As Energy Shocks Keep Inflation Elevated

The European Central Bank raised interest rates again Thursday as the eurozone absorbs a new energy shock and inflation moves further above target.

Its Governing Council lifted the deposit facility rate from 2.25% to 2.5%, marking the second increase since June 11. The main refinancing rate rose to 2.65%, while the marginal lending facility increased to 2.9%.

Energy Drives Higher Inflation

In its statement, the ECB said the conflict in the Middle East continues to push inflation higher and warned that price pressures could remain above target for an extended period.

Eurozone inflation rose to 3.3% in August from 2.9% in July, reaching its highest level since September 2023. Energy inflation jumped to 14.3% from 10.3% as tensions around the Strait of Hormuz constrained crude supplies, while Brent crude moved above $100 a barrel.

Underlying pressures remained more contained. Core inflation eased to 2.4% from 2.5%, while services inflation fell to 3% from 3.3%, providing limited evidence that higher energy costs are spreading across the wider economy.

ECB Sees A Different Inflation Shock

ECB economists estimated earlier this month that adverse energy supply factors accounted for about 90% of the increase in energy inflation between January and May. Their analysis found that demand and public policy stimulus played smaller roles in the latest increase.

That differs from the 2021-22 inflation surge, when broader price pressures prompted central banks to pursue much more aggressive rate increases.

Inflation also varies significantly across the eurozone. Spain recorded 4.5% in August, compared with 2.9% in Germany and 2.7% in France, showing how differently energy costs are feeding into domestic prices.

Further Rate Hikes Remain Possible

Economic growth has remained relatively resilient, but there is little evidence of widespread overheating. Even after Thursday’s increase, the deposit rate remains within the ECB’s estimated neutral range.

ECB President Christine Lagarde had signaled in July that another increase was possible, saying the “burden of proof is on data” and that the full impact of the energy shock had yet to emerge.

Updated ECB projections accompanied Thursday’s decision, although their cutoff date was about two weeks before the meeting. Recent oil price increases and European government bond yields reaching 15-year highs are therefore not fully reflected in the forecasts.

Global Central Banks Prepare Their Decisions

Attention now turns to other major central banks. The Federal Reserve is due to decide on Sept. 16, followed by the Bank of Japan on Sept. 18, while the Bank of England is expected to hold its rate at 3.75% on Sept. 17.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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