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Cyprus Remains An Investor Favourite, But Energy, Bureaucracy And Connectivity Weigh On Its Edge

Cyprus continues to attract international investors despite growing concerns over energy costs, bureaucracy and limited international connectivity, according to EY Cyprus research.

The EY Cyprus Attractiveness Survey found that 83% of investors consider the island attractive for foreign direct investment, while 62% plan to expand their operations over the next 12 months. Among investors without a presence in Cyprus, half plan to establish one, while 60% expect the island to become more attractive over the next three years.

President Nikos Christodoulides separately said substantive foreign investment in Cyprus rose by about 10% in 2025.

Tax And Stability Remain Key Advantages

Cyprus’ tax regime remains its strongest competitive advantage, receiving a positive assessment from 90% of respondents. Quality of life, political and social stability, EU membership, professional services and the legal system also received strong ratings.

At the same time, energy costs emerged as a major concern, cited by 50% of investors. Access to finance and bureaucracy remain recurring weaknesses, while 74% identified geopolitical tensions as the biggest threat to Cyprus’ investment appeal.

Limited international connectivity, rising regulation, labor shortages and energy price volatility were also among the concerns. Andreas Anastasiou of EY Cyprus said the island’s location creates both exposure to regional instability and opportunities as an EU base near strategically important markets.

Real Estate And Technology Lead Investment Opportunities

Real estate and construction ranked first among investment opportunities, followed by tourism and leisure, information and communication technology, and financial services.

Investors also called for stronger foundations for future growth. Some 62% want better technology and AI infrastructure, 59% seek greater government support, and 56% cite the need for more specialized skills. Labor availability was identified as a serious issue by 53%.

Sustainability remains part of investment decisions, with 68% of respondents saying ESG considerations influence their strategies. Renewable energy, financing for sustainable projects and supportive regulation were among their priorities.

Banking And Administration Need Improvement

Banking procedures remain a source of friction, particularly onboarding and know-your-customer requirements, followed by transaction processing, access to finance and customer service.

Invest Cyprus CEO Marios Tannousis said foreign companies often face the same administrative challenges as local businesses but need more guidance because they are less familiar with the system.

“Investors needed to know from the beginning what was required, how long a licensing procedure would take and whom they should contact when something went wrong,” he said.

Foreign Policy Adds To Cyprus’ Investment Case

Irene Georgalla, head of the Office of the Deputy Minister to the President, said foreign policy is increasingly relevant to investment decisions. Cyprus combines EU membership with links across the Eastern Mediterranean, while stronger ties with the US and India are creating opportunities in energy, technology, innovation and financial services.

Former Portuguese undersecretary for European affairs Bruno Maçães described the global environment as “metamorphic,” with technology, institutions and power relationships changing rapidly.

For Cyprus, maintaining investor interest will depend on preserving its existing advantages while addressing costs, bureaucracy, skills, connectivity and other business fundamentals.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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