Cyprus ranked among the European Union’s least active markets for paid film, series and sports streaming services in 2025, according to Eurostat data. Just 26.97% of internet users in Cyprus had paid for such a service during the reference period, compared with 32.68% across the EU.
The figures point to significant differences in digital entertainment spending across European markets, with Cyprus ranking 20th among the bloc’s 27 member states.
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Cyprus Remains Below The EU Average
Cyprus ranked ahead of only 10 EU countries: Estonia, Portugal, Croatia, Romania, Hungary, Italy, Lithuania, Latvia, Slovenia and Bulgaria. The gap was particularly pronounced compared with the bloc’s leading markets.
Ireland recorded the highest share, with 63.94% of internet users paying for film, series or sports streaming services. Denmark followed with 61.11%, while the Netherlands reached 59.23%.
Greece And Malta Also Outpace Cyprus
Cyprus also trailed several nearby and comparable European markets. In Greece, 40.18% of internet users paid for film, series or sports streaming services, while Malta recorded 33.07%.
At the bottom of the EU ranking, Bulgaria had the lowest share at 9.26%. Slovenia followed at 13.69%, with Latvia and Lithuania recording 16.65% and 17.42%, respectively.
Film And Sports Streaming Lead Digital Subscriptions
Paid subscriptions for films, series or sports were the most common of the four digital subscription categories tracked by Eurostat in 2025. Across the EU, 32.7% of internet users paid for these services.
Music streaming ranked second, with 23.0% of users paying for subscriptions. Paid access to online news sites, newspapers or magazines was less common at 7.2%, while gaming streaming services accounted for 6.1%.
Adoption Also Varies Beyond The EU
The differences extend beyond the European Union. Norway recorded a 58.41% share of internet users paying for film, series or sports streaming services, while Switzerland reached 40.97%.
Turkey reported a substantially lower figure of 13.98%. The data cover individuals who had a paid subscription to a film, series or sports streaming service during the previous three months, providing a snapshot of digital entertainment spending across European markets.







