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Middle East Smartphone Shipments Fall 19% As Premium Demand Holds Up

Smartphone shipments across the Middle East, excluding Turkey, fell 19% year over year to 10.6 million units in the second quarter of 2026, according to Omdia, as higher prices, supply constraints and geopolitical uncertainty weighed on demand. Weaker consumer confidence also prompted retailers to take a more cautious approach to inventory, making the decline the steepest since the fourth quarter of 2025.

Lower-End Demand Weakens First

Manufacturers continued passing higher component costs on to consumers while focusing on mid-range and premium devices, where margins are stronger. Shipments of smartphones priced below $200 fell 42% year over year, with Iraq reporting a 36% decline as markets reliant on low-cost devices came under greater pressure.

Mid-Range Becomes Strategic Battleground

The mid-range segment has become a key competitive category as manufacturers retain features such as memory, storage, cameras, battery capacity and artificial intelligence capabilities while managing higher costs. Shipments of devices priced above $300 rose 16% year over year, while smartphones with 256GB of storage accounted for 55% of all shipments.

Premium Demand Proves Resilient

Shipments of smartphones priced above $800 reached 1.9 million units, the highest second-quarter total on record for the segment in the Middle East. Apple was the primary driver of that growth, while the United Arab Emirates and Qatar recorded stronger demand for premium devices.

In the UAE, a mature retail network and installment financing helped limit the market decline to 7%, while Qatar posted 2% growth, supported by stable economic conditions and continued demand for premium smartphones.

Average Selling Prices Rise

The shift toward higher-priced devices pushed the region’s average selling price up 25% year over year to $448, the highest second-quarter figure on record. Manish Pravinkumar, principal analyst at Omdia, said the market reflects “a convergence of necessity and strategy” as vendors seek to protect competitiveness and brand positioning while accepting some volume loss.

“Prioritising profitability and revenue over volume has become critical in an increasingly challenging operating environment, even at the expense of short-term results,” Pravinkumar said, adding that the reset reflects lessons from earlier cost cycles when aggressive discounting weakened profitability.

Vendor Performance Reflects Different Strategies

Samsung remained the region’s leading vendor with a 39% market share despite a 7% decline in shipments, balancing its volume-focused Galaxy A series with Galaxy S26 models aimed at protecting margins. HONOR, the second-largest vendor, grew 2%, while TRANSSION and Xiaomi, ranked third and fourth, respectively, saw shipments fall 40% and 50% as rising prices weakened entry-level affordability.

Apple grew 1% from the second quarter of 2025, supported by steady premium demand, its ecosystem and continued consumer financing.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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