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Zurich, Geneva And London Lead Europe’s Most Expensive Housing Markets

Zurich is Europe’s most expensive city for buying an apartment in the centre, with prices averaging €22,910 per square metre, according to Deutsche Bank Research Institute’s Mapping the World’s Prices 2026.

Geneva ranks second at €19,439 per square metre, followed by London at €17,241. An 80-square-metre apartment would therefore cost about €1.83 million in Zurich, €1.56 million in Geneva and €1.38 million in London.

Paris And Vienna Complete Top Five

Paris ranks fourth at €12,771 per square metre, making central London about 35% more expensive. Vienna follows at €12,483.

Munich is Germany’s most expensive market at €11,435 per square metre. Luxembourg, Copenhagen, Stockholm and Oslo also rank among Europe’s 10 most expensive cities, with prices ranging from €11,011 in Luxembourg to €9,785 in Oslo.

Milan and Amsterdam are slightly cheaper at €9,378 and €9,273 respectively, while Helsinki ranks 13th at €8,431.

Central European Cities Narrow The Gap

Prague is also approaching Western European markets, with central property averaging €8,352 per square metre. Madrid follows at €7,831 and Berlin at €7,613, while Rome averages €7,328.

Dublin and Frankfurt remain above €7,000 per square metre at €7,185 and €7,162. Lisbon and Barcelona are lower at €6,636 and €6,485.

Istanbul And Athens Among The Cheapest

Istanbul is the least expensive European city in the survey at €2,646 per square metre, followed by Athens at €3,442. Brussels ranks third from the bottom among the 28 European cities at €4,380. Birmingham averages €4,671 per square metre, while Budapest, Warsaw and Edinburgh range from €5,243 to €5,708.

The average across the 28 European cities is €9,090 per square metre. An 80-square-metre apartment would therefore cost about €727,000, while only four cities exceed €1 million for a property of that size.

Hong Kong Is The World’s Most Expensive

Across all 69 cities in the report, Hong Kong ranks first at €23,790 per square metre. Zurich and Seoul follow at €22,910 and €21,897 respectively. At the other end, Cairo is the least expensive city surveyed at €784 per square metre, followed by Johannesburg at €913.

The report combines data from Numbeo and Deutsche Bank, with prices converted into euros using European Central Bank average exchange rates for the first half of 2026.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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