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Walking Holidays Are Emerging As Europe’s Smarter Answer To Overtourism

UK searches for “walking holiday” have risen 60% year on year as travellers increasingly seek slower trips that combine outdoor activity with local experiences. In destinations facing overcrowding, walking can also spread visitors beyond the busiest sites and bring spending to smaller communities.

Walking Can Spread Tourism Beyond Hotspots

“Overtourism isn’t just about numbers, it’s about concentration,” said Annie Antonatou, a Greek-based walking holiday specialist. She argues that routes across villages, trails and smaller islands can reduce pressure on major attractions while directing more visitors to family-run guesthouses, ferries, bakeries and tavernas.

Veriano Verde, a guide for Exodus Adventure Travels who grew up near the Amalfi Coast, said walking also allows visitors to experience communities beyond the main tourist routes.

Amalfi Coast Offers Alternative To Day-Trip Crowds

The Path of the Gods is one of Verde’s recommended routes, combining coastal views with villages, local farms and encounters with residents. In Amalfi, he suggests visiting nearby Atrani rather than limiting a trip to the Piazza del Duomo.

Spring and autumn are the preferred seasons, while winter offers fewer visitors. A seven-day guided walking holiday with Exodus Adventure Travels starts at £1,469 (€1,715) per person, excluding flights.

Santorini And The Cyclades Beyond The Caldera

Annie Antonatou recommends combining the popular Santorini caldera with walks on Naxos, Sifnos, Milos, Andros and Tinos. Routes include the Fira to Oia coastal trail and Mount Zas on Naxos, the highest point in the Cyclades.

She said walking trips allow visitors to spend more time with local communities, experience regional food and see traditional agriculture rather than moving quickly between major landmarks.

The preferred periods are late March to early June and September to November. A week-long self-guided Santorini and Naxos trip through No Footprint and Responsible Travel starts at £550 (€642) per person, excluding flights.

Algarve Trails Focus On The Southwest Coast

The Algarve’s Fishermen’s Trail provides access to quieter parts of Portugal’s southwest coast. The 78km route from Porto Covo to Odeceixe forms part of the 450km Rota Vicentina network.

Ricardo Estêvão of Vincentina Travel said walkers often remember encounters with fishermen, café owners and family-run restaurants as much as the landscape.

The strongest periods are March to June and September to November, with summer avoided to reduce pressure on local communities. A seven-day self-guided trip starts at £420 (€490) per person, excluding flights.

Croatia Combines Historic Sites And Coastal Trails

Croatia’s Dalmatian Coast offers routes linking Dubrovnik, Mljet and the Pelješac Peninsula. Visitors can walk through the historic town of Ston and its vineyards, explore Mljet National Park and hike Mount Srđ above Dubrovnik.

September and October coincide with the grape harvest in Konavle and Pelješac. Travellers visiting Dubrovnik’s city walls can also reduce crowding by going before 9 am or after 4 pm.

A seven-day self-guided walking holiday through Responsible Travel starts at £844 (€985) per person, excluding flights.

Walking Expands The Tourism Season

Walking holidays can help destinations spread visitor activity beyond major landmarks and peak summer periods. For travellers, the format offers access to smaller communities, local businesses and landscapes that are often missed on conventional sightseeing trips.

For destinations facing concentrated tourism demand, it can provide another way to distribute visitors and spending across a wider area.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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