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Paphos Extends Domestic Tourism Campaign After Reaching 335,000 Visitors

Etap Paphos is extending its domestic tourism campaign until mid-November after reaching more than 335,000 potential visitors across Cyprus during the May-August period.

Campaign Reaches 2.6 Million Impressions

The campaign generated more than 2.6 million impressions and 882,000 interactions between May and August, according to Etap Paphos. The initiative aims to encourage Cyprus residents to visit the district for short breaks and weekend trips outside the peak summer season.

Promotional content has focused on Paphos’ beaches, natural areas, gastronomy, events and outdoor activities, mainly through Facebook and Instagram. Online competitions also attracted more than 85,000 participants.

Polis Chrysochous And Akamas In Focus

Two campaigns have focused specifically on Polis Chrysochous and the Akamas peninsula. Promotional material has highlighted their beaches, natural landscapes and rural setting, with an emphasis on visits outside the busiest summer months.

Campaign Shifts To Autumn Getaways

The extended campaign will promote short autumn trips for couples, solo travellers and families. Etap Paphos is also highlighting local food, nature trails, outdoor activities, events and festivals across the district.

“The coming months provide the perfect opportunity for rejuvenating seaside escapes,” the tourism board said, while also pointing to events and festivals taking place across Paphos.

Focus On Year-Round Tourism

Etap Paphos said the campaign is intended to support businesses and tourism professionals across the district by extending domestic demand beyond the traditional summer season.

The November extension will continue promoting Paphos’ coastline, countryside, gastronomy and outdoor activities as attractions for Cyprus residents during the autumn period.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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