Apple has introduced a new fee structure for developers in the European Union, while making it easier to launch alternative app marketplaces as it seeks to address its ongoing disagreements with EU regulators.
New Fee Structure
Under the revised model, Apple will replace its per-install Core Technology Fee with a flat 5% commission on digital goods sold through apps distributed outside the App Store, including alternative marketplaces and the web.
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Fees for Apple’s own in-app purchases will fall from 30% to 26%, while developers eligible for programmes such as the App Store Small Business Program will continue to pay 15% in qualifying cases. Apps using alternative payment systems will pay a 20% commission, or 10% for developers covered by those programmes.
Developers will also have to stick with their selected payment setup for 12 months, whether they use Apple’s system, external payments or both.
Easier Access To Alternative App Stores
Apple is also relaxing requirements for developers seeking to operate alternative app marketplaces.
Previously, developers generally had to demonstrate substantial financial backing or meet specific requirements, including two years in Apple’s Developer Program and more than 1 million first-time annual EU installs.
The new rules offer additional ways to demonstrate financial stability, including being a public company, providing audited financial statements or having qualifying venture capital funding.
Apple’s latest changes follow years of disputes with the European Commission over its App Store terms. The company revised its EU fee structure last year after receiving a €500 million fine for violating the Digital Markets Act, with critics describing the resulting system as unnecessarily complex.







