Cyprus’ gaming industry generated an estimated €3.2 billion in revenue in 2025, but most PC and console sales took place outside Steam.
Around €1.8 billion came from mobile games and €1.4 billion from PC and console titles. Only about €200 million of the latter was generated through Steam, meaning roughly 86% came from other channels.
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A Direct-To-Consumer Model
Steam gives developers access to a global audience but takes a standard 30% commission. Some Cyprus-based companies instead sell games and digital content through their own websites, payment systems and platforms.
This approach can reduce marketplace fees while giving companies more control over marketing and their relationship with customers.
A Growing International Hub
The Cyprus Video Game Industry Report 2025 identified 415 gaming companies operating on the island, employing more than 4,300 people. The number of companies grew from 169 in 2019 to 393 in 2024, while employment nearly tripled.
Much of the sector targets international players rather than Cyprus’ relatively small domestic market. The industry includes both local businesses and international gaming companies using Cyprus as a base.
The report says the 86% figure should be treated as an estimate, since direct sales are harder to measure than transactions through platforms such as Steam.
Still, the data shows that Cyprus has developed a sizeable international gaming sector with a business model that relies far less on traditional digital marketplaces.







