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Cyprus Survey Finds Low Awareness Of Digital Euro

Most people in Cyprus remain unfamiliar with the digital euro, while concerns about privacy and the future of cash could limit its adoption. A new survey by the Central Bank of Cyprus (CBC) found that 61% of respondents had little or no knowledge of the project, while only 1% considered themselves fully informed.

The digital euro is being developed by the European Central Bank as a digital form of money that could be used across the euro area both online and offline. Its launch is currently targeted for 2029.

Cash Still Dominates

Despite the growth of digital payments, cash remains the most widely used payment method in Cyprus. At the same time, 63% of respondents said they use debit or credit cards in physical shops every week, while 23% make online payments or transfers through banking apps.

The survey also found a clear divide in payment habits. Daily cash users were more likely to be older, unemployed or retired and have lower incomes or levels of education. Digital payment users were more often women under 45, university graduates and people with higher incomes living in urban areas.

Only 35% Ready To Use It

When asked whether they would adopt the digital euro, 35% said they were willing to use it in their daily lives, while 28% considered adoption unlikely.

Among potential users, 41% would use the currency for purchases in shops and 40% for online shopping. Another 33% would use it to send money to other people.

However, 56% said they did not expect the digital euro to offer anything genuinely different from existing payment methods, compared with 19% who believed it would.

Privacy Is The Biggest Concern

Privacy emerged as the main obstacle to adoption. Some 53% of respondents worried that their transactions could be monitored and that the digital euro could eventually replace cash. Security was another concern for 38%, while 25% were worried about managing their spending.

Reservations were strongest among older people, women, lower-income respondents and those without higher education. Businesses appear somewhat more receptive. Among business owners, managers and self-employed respondents, 54% said they would accept digital-euro payments without reservations, while 27% said they would not.

The CBC said it will continue raising awareness of the digital euro through media, conferences and seminars as preparations for the project continue.

Retail’s AI Push Faces A Cybersecurity And Regulatory Reality Check

Artificial intelligence is becoming a strategic priority for retailers, with 80% of retail leaders planning to increase investment in the technology, according to EY’s latest CEO Outlook Survey. However, growing concerns over cybersecurity, customer privacy and regulation could complicate adoption across an industry already facing inflation, geopolitical uncertainty and changing consumer expectations.

Confidence In AI Comes With Risks

The survey found that 80% of retail leaders are confident in their ability to expand the responsible use of AI and customer data. Retailers are increasingly applying the technology to demand forecasting, inventory management, customer service and personalised marketing, seeking to improve efficiency and respond more quickly to market changes.

Yet adoption brings new vulnerabilities. EY found that 24% of retail leaders identified cybersecurity and data privacy as a leading business risk for the year ahead. Retailers manage sensitive customer information, payment systems and complex supply chains, making effective security and governance essential as AI becomes more deeply embedded in their operations.

The World Economic Forum’s Global Cybersecurity Outlook 2026 highlights the wider challenge: 87% of organisations reported rising cyber risks linked to AI vulnerabilities, while 94% expected malicious AI to have a significant impact on cybersecurity in 2026.

Regulation Will Shape AI Adoption

Regulatory frameworks are also influencing how quickly retailers can expand their use of AI. The European Union’s AI Act, China’s state-led governance model and measures introduced by individual US states are shaping the rules around the technology.

For retailers, compliance is becoming a strategic consideration, particularly for customer-facing applications that use personal data to personalise offers, automate interactions or analyse consumer behaviour. Regulatory missteps could carry significant costs in a sector where customer trust is critical.

EY Outlines Four Possible Futures

EY recommends that retailers plan for multiple outcomes rather than assume the current investment boom will continue uninterrupted. Its analysis draws on a four-scenario framework developed by Jim Dator of the University of Hawaii.

One scenario envisages constrained AI adoption as economic pressures, regulation, cyberattacks, legacy systems and poor data quality limit progress. Retailers in this environment may prioritise lower-risk back-office applications, such as finance, procurement, inventory and logistics, while customer-facing tools face resistance.

A second scenario anticipates continued growth, with sustained investment and widespread adoption. A third envisages deeper economic and social transformation as technology reshapes business operations. The fourth considers systemic breakdown, in which a small number of technology platforms control access to AI models and charge premium prices, potentially making advanced capabilities less accessible even to large retailers.

Governance Will Determine Competitive Advantage

EY’s findings suggest that investment alone will not determine which retailers benefit most from AI. Companies will also need robust cybersecurity, effective governance and strategies that can adapt to different economic, technological and regulatory conditions.

For a sector operating on tight margins, the challenge is to turn AI investment into lasting business value while managing the risks that come with greater dependence on the technology.

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